Through exploration and practice, Yueyang Evening News and its subsidiary Changjiang Information News, with a high sense of social responsibility, constantly build, create and enrich the brand connotation of the newspaper, comprehensively enhance the credibility, guidance and influence of the newspaper, and win the praise of readers with localized news and homesickness language. Yueyang Evening News has become an indispensable spiritual home for Yueyang's political, economic, people's livelihood and cultural life with its atmosphere, Yangtze River information newspaper, exquisiteness, extensiveness, complementarity and mutual response.