On the occasion of 618, Pechoin teamed up with JD Beauty to produce a set of very poetic poster copy - Birdsong, awakening the natural poetry of the city. The purpose of this set of poster copywriting is to heal you who are unhappy in the city. The specific content of the copy is as follows:
1. The high-rise building cannot fit in it. I yearn for nature in my heart, listen to the birds singing, and regain the long-lost energy.
2. The grass is bearing its seeds, the birds are chirping like words of love, I am in the city, awakening my natural self.
3. In the unstoppable time, the sun, rain, dew, the fragrance of flowers and the chirping of birds, all quietly nourish you, a better you.
4. There is a kind of natural energy, which is planted in the mind, grows on the face, and becomes a landscape with the wind.
5. Listen to the birdsong and walk into the bright poetry of summer. The noise of the morning rush hour is just a morning interlude.
6. The birds are chirping and the summer is long. I always want to give myself a pair of wings to travel through the mountains, rivers and seas of the world.
As you struggle to live in the city, are you so busy that you forget the freedom you once wanted? Pechoin used this set of poster copywriting to touch the hearts of urban people and release their unhappiness. The poetic and picturesque pictures make urban people feel the beauty of life and awaken their natural selves.
The copywriting of this set of posters is in line with the brand tone of Pechoin. The theme is "The birds sing, awakening the poetry of nature". In fact, it is also talking about the "natural" selling point of its own products. Moreover, the poster picture is also a scene of birds singing and flowers fragrant, and the spring is full of scenery. After reading it, people in the city can feel comfortable and the readers can feel it.
Okay, do you like this set of poster copywriting for Pechoin?
Ye Xiaoyu, author of "New Media Copywriting Creation and Communication", WeChat public account: Ye Xiaoyu Paopaopao (talkto520)