On the occasion of the 2022 Beijing Winter Olympics, China Post, with the theme of "Ice and Snow Message", guided participants to express their patriotic feelings, told their special feelings about ice and snow, expressed their love for ice and snow sports, and expressed their support and blessings to athletes, which once again demonstrated their mission and responsibility.
In 2020, China Post organized a nationwide "Thanks, Grateful and Touched" letter to spread China culture, which fully demonstrated the spirit of the people of the whole country to unite as one and help each other in the same boat, and aroused strong repercussions in the whole society.
Event details
In order to enhance the influence of this event, China Post and CCTV jointly wrote ice and snow messages in the program "Teenagers in Warm Winter" to convey such warmth.
Shao was invited as a guest, and CCTV hosts Zhu Xun,,,, Li Zhi, Ma, Ilana, He Wei, Gao Han and Liang Wang attended the event, expressing their sincere wishes to the motherland and the Beijing Winter Olympics by letters.
As a continuation of Teenagers in Winter, Teenagers in Winter leads the audience to feel the charm of ice and snow sports from the first perspective, warms up for the upcoming Beijing Winter Olympics, highlights the value and responsibility of the program, and coincides with the positioning of China's cultural communication activities. It is an "ice and snow" letter. With the help of CCTV's new media platform, I believe this activity will get good feedback.