The mascot combination of Hangzhou Asian Games is named "Jiang Nanyi", which comes from the famous sentence "Jiang Nanyi remembers best" written by Yang Jiong, a poet in the Tang Dynasty.
This famous sentence comes from Yang Jiong's Linjiang Fairy Rolling over the Yangtze River and Crossing Water East. Yang Jiong was a writer and politician in the Tang Dynasty, and his works were famous for his bold and sincere feelings. Yang Jiong's nostalgia for the beautiful scenery in the south of the Yangtze River and his hometown is depicted in "Linjiang Fairy Rolling East along the Yangtze River". In this poem, "Jiang Nanyi" became a way for him to express his deep memory. These two short words condensed Yang Jiong's yearning and unforgettable memories of the warm scenery in the south of the Yangtze River.
As a famous historical and cultural city in China, Hangzhou is also famous for its beautiful natural scenery. As an important international sports event, the Asian Games chose "Jiang Nanyi" as the mascot combination name, which not only showed the unique charm of Hangzhou, but also implied the treasure and inheritance of historical traditions and cultural heritage. By combining Tang poetry with the Asian Games, this mascot combination name not only shows the long cultural tradition of China, but also highlights the unique charm of Hangzhou as the host city of the Asian Games.
The mascot combination name of Hangzhou Asian Games is a mascot combination name with profound historical background and cultural connotation. This name is concise and rich in connotation, and it also adds a strong cultural atmosphere to the Asian Games. It organically combines Hangzhou's natural beauty, cultural tradition and the sportsmanship of the Asian Games, adding a unique style to this grand sports event.
Function of mascot
Mascots can represent and convey the core values and image of a group or activity. Through the image and characteristics of mascots, people are more likely to produce emotional sounds with them and identify and remember them.
Second, mascots can bring positive image-building and publicity effects to activities or brands. They can attract the attention of the audience and consumers and become the media and carrier of promotional activities. The image of the mascot can be printed on various promotional items, such as clothing, toys, stationery and so on. To further enhance the brand awareness and recognition.
Thirdly, mascots can also bring people joy and pleasant emotional experience. Their lovely images and lively personalities often cause the interaction and buzz between the audience and the participants, which increases the interest and participation of the activities.