Blue Cat is the largest endorsed cartoon brand of Sanchen Cartoon Group. It is an image in a series of Chinese cartoons launched in mainland China in June 1999.
[Birth]
In 1992, Wang Hong started creating blue cats in a small workshop on Xiangya Road, Changsha, Hunan. In 1993, Wang Hong established Oriental Cartoon Production Co., Ltd. in Changsha. In 1997, we jointly established Sanchen Film Library with Sun Wenhua, chairman of Beijing Sanchen Company, and produced the cartoon "New 100,000 Whys". In 1998, the company began to adapt this cartoon into "Blue Cat Naughty 3000 Questions". From then on, the image of the blue cat was officially born.
The protagonist, Blue Cat, is "honest, active, and loving" and likes to be called "Brother Cat." He is "passionate, straightforward, adventurous, friendly and loyal." Dream of becoming a space explorer. Other characters include Naughty, Feifei, Fatty, Curry, Croton, Sweet Girl, Aunt Chicken, Dr. Sheep, etc.
A promotional poster for Blue Cat's 3000 Questions. In June 1999, Wang Hong, the screenwriter of Oriental Cartoon Production Co., Ltd., gave "Blue Cat's 3000 Questions" to Beijing TV Station for free in exchange for RMB 45 per episode. Within seconds of advertising time, "Blue Cat" began to sweep across mainland China.
Blue Cat has been broadcast in the children's program time slots of more than a thousand TV stations in the mainland in the past two years. It has become popular in the mainland very quickly and has a certain appeal to young children. It can be said that it is very popular with young children, especially in recent years. Under China's education goal of "rejuvenating the country through science and education" and the promotion of mainland public opinion, parents' choice of entertainment for their children will inevitably tend to be blue cat movies that popularize knowledge. The industrialization operation started in 2001 is considered to be successful and has set a domestic precedent. For example, "Blue Cat Stores" have been widely opened in major cities to produce products for children, such as school bags, etc., and Blue Cat Children's Wear has been established under the name "Blue Cat". The banners of "Inheriting Blue Cat Wisdom" and "Children's Charity" were used to promote exhibitions and sales. In 2006, the Blue Cat game was launched.
In Hong Kong, Asia Television purchased this animation and promoted it extensively.
In addition to Hong Kong, "Blue Cat" was broadcast on Taiwan's Dongsen Youyou Channel and was later transferred to Disney Channel.
[Comments]
Critics in the Chinese animation industry believe that the blue cat’s appearance design combines the characteristics of Japanese Doraemon and American Sonic the Hedgehog, with a cute appearance. The color represents the color of dreams, and the character has a poor attitude towards others, which is a major breakthrough in the design of the comic protagonist. In terms of content, "Blue Cat" learns the characteristics of American cartoons and adds inserts into the program to instill knowledge into children, so that children can receive knowledge while watching TV.
In Hong Kong, blue cats are criticized mainly by young people and adults. They regard "Blue Cat" as synonymous with "a collection of idiotic, imbecile, and low-level cartoons." The reputation on the Internet in mainland China is also very poor. Many people call "Blue Cat" a "bad cat". People mainly think that it focuses on instilling knowledge and neglects the plot, poor painting skills and serious lack of attention to character setting. , and also abuse computers and words to explain knowledge. It should be pointed out that the audience for watching Blue Cat is limited to young children, while the people who comment and criticize Blue Cat come from young people and adults. Their views are mostly influenced by the already quite mature and developed Japanese animation, so naturally they cannot stand it. Blue Cat's production level. However, this animation is the founder of a new generation of animation in mainland China, and has won the favor of young children. It has set off a blue cat craze in mainland China, and has achieved the highest ratings and popularity among domestic animations for young children.
[List of works]
"Blue Cat"
"Super Blue Cat"
"Blue Cat Naughty Questions 3000"
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"Blue Cat's Meaning"