The "news" of people's news generally has a broad and narrow sense, and the broad sense of "news" includes news, communications, features, and other news genres. Usually refers to "news" information in a narrow sense and is a common literary form in the mass media.
(1) Characteristics of information
Short-term and concise messages are concise and clear, basic news writing. Writing a concise message is not an easy task. The writing topic must be focused on the individual focus and analysis of the problem. The main structure of the material should be concise language, and it should be precise and concise. After writing carefully for at least twice, necessary words, sentences, paragraphs, to achieve excellence. Another news, newspaper, which is a short term effective way to make news. "For a Report:" is, as its name suggests, a news report about an event.
2. Vivid language and concise information
Vivid language, simple and attractive reading. On March 30, 1998, "Journalists," National People's Congress deputies proposed, national events, small reporters' interviews to show their style, "in the previous version of the title, published articles and photos of a small group of reporters interviewed representatives for each article written Short, concise, vivid language, very popular contacts, popular with the majority of young readers
The writing of the "inverted pyramid" of the message structure is the most important, the freshest facts are written at the forefront. News, such that people who come into contact with a press release know what it is at the first glance. Newspapers mainly want to know what is important and meaningful about the recent day at home and abroad. People, how it is, etc. If you don't write the main content at the beginning of the message, it's easier to encourage readers to read the news
Often write the climax of the email at the front. After the timing of things or results, the main focus is the importance of the facts and the degree of the reader, and more importantly, the content, the reader is more interested in moving more to the less capital arrangement. This is called in news writing. It is the "inverted pyramid" structure. The structure of news writing is the most common form.
(2) How to write a news introduction
Everyone knows that a wonderful article must be written. With a good start, news is certainly no exception. Concise and vivid text describes the most important content of news facts, which can arouse readers' interest in the news and lead the news.
The news is important. Typically, the blurb is the first paragraph of the message. While some short messages are not segmented, the lead is the first sentence. Some messages start very simply, consisting of two or two paragraphs. The lead in more than one paragraph is compound lead. At this time, it is the second paragraph or the second paragraph of the blurb called the lead, which is called the sub-lead "or" quasi-lead.
Write introductions and write news. Next we will introduce several methods of introduction writing.
1. Introduction writing in narrative form is exciting and eye-catching, playing a charming role according to the manuscript. The content should be worded differently. In most cases, the narrative of news clues is very simple, and the summary or summary concisely captures the most important news and the freshest facts, giving a summary of the objective facts. The impression is to promote more reading. The narrative form of the introduction is easier to grasp and easier to use, so it becomes the most basic and commonly used expression.
2. Descriptive introductions are written in the form of narratives, and can also be a descriptive way for reporters to see the main facts in the news report, provide a concise and unique description of the meaningful side, and provide a vivid image to the readers. The specific impression is the general characteristic of the description. Such an introduction describes the objective facts and reproduces objective things, so it is called an "information introduction." Generally used at the beginning of the introduction, in order to attract readers, make readers feel the advantage of standing on its territory, and enhance the attractiveness of the product.
The description of the description language of the style guide introduces more restrictions on the use of the description language, and the scope of use of the lead is wider. Therefore, in order to write a style guide language description, you must spend a lot of effort on the performance, we Attention should be paid to the language of the message and the most important facts that illustrate the requirements of news writing to cope with. News reports of this meeting rarely used such wording, and on-site witness reports indicate that lead is relatively common. Therefore, the description is concise to evoke the meaning of the reader's life reality.
3. The main goal of writing argumentative essays is narration of headline news reports, but does not exclude the finishing touch of reasoning in the narrative process. Folder meetings are often used to lead the discussion of news facts with moderate, measured opinions to attract readers' attention. There are three forms of argument lead:
(1) Comment Comment lead often directly reviews or evaluates the news facts in the lead. Comments should be concise and in the best possible words.
(2) Quote the dignitary, authority, or masses, and then open the style quote. Quotation types usually have two situations: first, the situation being quoted is important news in itself, evaluated by someone else's mouth, and related to the news facts.
Use quotation mark style lead: The quotation should be exciting, lively, and full of novelty, attracting the reader to wash away the true original meaning of the quoted words, and the report should be close to the parties involved.
(3) Set the Q-type to "ask" to start the lead with a question to attract the reader's attention.
In short, when writing an introduction, you should pay attention to concise paragraphs and short introductions. The length of the introduction should not exceed four lines. A shorter and more powerful introduction can point out the theme and idea of ??the article and emphasize rhetoric. Always remember that if your first sentence is not impressive to the reader, there is no need to write a second sentence. Therefore, rhetoric is very important for lead flexibility, constant reading with new, high margins of repeated reading carefully.
(3) Learn to use appropriate factual reports and news background materials
The news has recently happened, but written press releases often include not just recent changes, but also Some news background material.
The background material occupies a certain position, a large amount of news, and the content is indispensable news articles. What is the news background material? Simply put, material related to the history and environment of news events is the background material of the news. Although it does not belong to news facts, it can be used to set out news facts and give people knowledge and fun. Therefore, learn to use news background materials correctly to make rich news content, sufficient and comprehensive, add interesting news, expand readers' knowledge, and improve readability. When using news background materials, you should pay attention to the following points:
1. The background of the account should be drafted according to the needs of different accounts in the news report, which is generally the case where written requirements are required. As to whether the background of each news item does not necessarily have to be written. Accounts specific to the background of the manuscript, as far as events are concerned, need to be issued. Some news reports are very simple and you have not considered the background material, and some news are more complex and you need to consider the background material.
2. The background of the household registration is closely related to the subject in the news report. The background material should be directly related to the news facts and cannot be separated from the news facts. The background description service expresses news facts and highlights the news theme. This would be redundant if you didn't achieve such an effect. Some background material related to the topic, but best of all, as much as possible no such background material.
3. The background of the account is inappropriate and is a subordinate part after all the background material, rather than the main content. Therefore, news background usually does not recommend writing too much rather than a large amount of news facts, so as to avoid the tail wagging the dog, overwhelming the reader's interest and attention.
4. The background materials written in the background should be vivid and attract readers. The background materials written in the live activities should be lively and responsible. Messages that add vividness and credibility.
Background material can be written in Blurb, you can write it in the text, or you can write it at the end.
How to write communication
(1) Communication
To write the type of communication, we must first know the type of communication. There are four communication habits of people, "event communication", "communication", and "communication style". In addition to sketches, edge writing, informative content, interview notes, and reporters' letters, most of the corresponding four types of communication can be integrated.
(2)
The communication characteristic of communication is the use of more in-depth and detailed coverage of actual objective things, a news report style expression method, which is a variety of News reports the same facts to readers,
The communication has the following characteristics: 1. The communication is a detailed and in-depth report. The communication reports the accounts of news figures, news events and situations and outgoing issues, In the development process, some important aspects and scenes are explained in detail, and the news report is in-depth and specific. 2. Communication is a method of describing and describing the performance of various news styles. , argumentative, lyrical methods. Use them flexibly according to the specific content of the communication. Write vivid notes to touch people's hearts. 3. Communication is vivid and contagious while conveying information according to the specific content. , Flexible use of narrative, description, discussion, lyrical expression, communication seems flexible, vivid, and the image has a certain appeal. In addition, communication and messages must have a variety of basic elements. However, communication is different from the message in terms of communication time. It has loose requirements; it is difficult to achieve content in the news, and the depth and breadth of the background material of a simple news are therefore, in a certain sense, it can be a historical record, it is history that is currently happening, Decades later, people re-read these communications and you can relive the past historical piece.
(3) Digital Communication BR />Digital communication is a type of digital communication based on the main content. , can be said to be the most common, especially some communication content that reports the deeds and advanced ideas of advanced figures, often occupying the space of major newspapers. The characters have specific figures reported in the communication, and they often have higher news value, regardless of whether they are positive. Numbers can also be the function of negative numbers, but they are mainly positive characters.
The basic requirements for digital communication and writing are the following:
1. Reflect the time when people communicate. Today’s characteristics are different biographies, digital communication news, digital reporting, have a sense of the times, and reflect the spirit of the times. and appearance, therefore, on the one hand, in writing, we strive to excavate the character that best embodies the characteristics of the times; on the other hand, it is to grasp the issues that people generally pay attention to in real life, the problems that urgently need to be solved, and choose Typical typical communication and therefore has a strong flavor of the times.
2. The key character writing is to write the characteristics of character communication, how to write the character's life and the important task of character communication. Figures should write about life, and we must first grasp the characteristics of the characters. In general, characters have brighter images than characters with distinctive features. You want to write about the characteristics of the character, it is necessary to feature typical plot details, there is no typical material and in no case can be written alive.
3. Express characters and their behaviors, use characters’ behaviors to express characters, and use expressive techniques to write digital communications
4. There are two ways to write about a character’s life in digital communications. Or a stage, a more comprehensive coverage. To communicate such figures, characters develop activities and events over a time span, and the material used is of a more generally long length. There is also a writing that does not attempt to comprehensively cover, but captures a specific scene. In a few strokes, it writes out the nature and characteristics of the spirit. Some reports on the side or characters, characteristics, and communication types of the spirit are also called "Sketches" or "sidelights."
(D) Event Newsletter
Event Newsletter, as its name suggests, is a newsletter based on reports of significant or unusual events Type of content.
Event communications describe recent events that have received widespread attention. Therefore, event communications mainly report events and introduce a series of events and developments, often with beginnings and endings, plots, and details. Even if the length is short, the event should be clearly stated and the reader will have a complete and clear impression of the event.
Here, we introduce the basic requirements and methods of event communication writing.
1. The narrative should have a clear purpose
The narrative of event communication is a veritable narrative style. The basic function of narrative is to illustrate the idea. , rather than narration and narration.
2. Clear narrative
(1) The actual events in the event communication report must be clearly explained. The plot of the first incident is explained clearly. If the account is not clear, the narration is forgetful, or the explanation is vague, the reader will have some question marks in his mind after reading it, and then the good publicity effect will not be received.
(2) A clear narrative line for readers to describe an event must have a clear narrative line. Its development process and the specific characteristics of each event, what is the first narrative, and what is the clue after the narrative. In order to achieve good results, you must carefully consider before starting. The narrative clues are unclear and the narrative is confusing, which makes people feel confused. In general, there is always a clear message in the event communication. Narrative clues. Therefore, even if the event is complicated and bumpy, there are still clues at hand, which will still be arranged and converged in order to make the reader clear at a glance and full of impressions.
3. The narrative is vivid and the key details must be highlighted first. Slightly. When writing event communications, be careful not to cover everything without prioritizing. It will be boring to keep the focus from beginning to end. Secondly, you should use various expression techniques flexibly. A variety of different presentation techniques can be used to enrich the content. If the event is written so that the reader feels like he is at the location where the event occurred, it will satisfy the reader's requirements.
4. Whether big or small, the communication of events generally needs to be written by people, because it is difficult to clearly separate the narrative text from people. Therefore, when writing the series, we should pay attention to the main line of characters and events related to the development of people. The events that occurred are the main line, and the events are compared through language, action and detailed characteristics to ensure that the event communicates with the people of the IoT concept. First, it is necessary to choose the right person. You should choose events that are closely related to the event, the ideological significance of the event, and write down the typical characteristics that reflect it. Pay attention to the finished product when writing these two words. To capture the rich functions of the character and the meaningful deeds in the process of the development of events, make a simple explanation, do not like to write the material characteristics of the character carving, and communicate through a series of communication. Three, write characters vividly. Certain characters are written to correspond to live events, and are also helpful in writing event scenes and describing specific images.
(5) Language function and description of communication
The journalistic style of communication requires accurate and precise language, conciseness, vividness, specific practical details and easy to understand.
1. Language communication should be unpretentious. The rendering of communication reproduction in literary works is different from the exaggeration. This requires reporters to grasp the theme, reflect the most moving things, use fresh, simple, concrete and true language, and describe it vividly.
2. All kinds of communication are vivid language, one of the methods of rhetoric is full of changes.
Everyone has this experience. Long new language and vivid articles always sound boring, which makes people feel monotonous. You can avoid this phenomenon by using various rhetorical devices. The rhetorical figures commonly used in communication mainly fall into the following categories: (1) Metaphors that vividly express characters on different themes and are easy to understand. (2) Using anthropomorphic techniques to express reported things, ordinary things become dynamic. (3) Highlights of poetry and ballads can enhance communication, making them clear and vivid. But the reference must be concise. It is warm and welcoming to famous readers, but it is also easy to understand and is the best reference to communicate and express meaning.
3. Catchy language, mostly using the language of the masses, catchy written communication, both communicating with the masses, making the masses reflect strong popularity, so it is deeply loved by the majority of readers, and it also has a unique communication style and local characteristics.
4. Strong Emotions Typically, communications involve richer emotional language than verbal messages. Parallel sentences express strong feelings, and lyrical exclamations and rhetorical questions are added to express the author's unique feelings of love and hate.