In addition, Clarins launched the fragrance of maintenance perfume in 1987, which is also based on maintenance and can be used by both men and women. This concept of perfume maintenance has become a trend in the market, and many brands are also competing to launch alcohol-free perfume maintenance, and it is Clarins that initiated this trend of perfume maintenance.
Clarins products have always been based on plant ingredients. By the early 1970s, Clarins original beauty and skin care methods had been widely known. At that time, maintenance products containing chemical components rose rapidly, and skin care products mainly containing natural components were regarded as outdated representatives. However, Mr. Clarins still adheres to this concept and his brand tenet of "absolute nature". Until today, his products are still pure plant essence, and product research and development is based on plant ingredients. In fact, his research and development is based on plant ingredients. The research and development of all products must take plant essence as the main effective component. In the skin care and beauty manual sent to customers, the plant ingredients contained in each product and the use of the ingredients are also clearly written.
At the request of customers, he gradually produced a large number of skin care products that were only used in skin care centers and sold them in some beauty salons and department stores. Since then, Clarins has embarked on the broad road of international brands! Facial and body care products, especially the famous body care products, have always been the most complete main products of Clarins. Clarins pays special attention to the inheritance of correct beauty knowledge, especially for professional beauty consultants who stand in the front line to serve customers. The beauty training department of Paris head office is the largest and largest department. Emphasizing practicality, the price positioning is quite flat. Clarins products do not seek immediate results or miraculous effects, but rely on the gentle role of plants to make maintenance increasingly effective. Clarins 1980 became the first skin care brand in France, 198 1 set up its first overseas branch in the United States, which sold well in more than 0/00 countries around the world. 1995 merged with French parfac perfume group, and its product line has included cosmetics, perfumes and even men's skin care products, gradually becoming an international beauty group. The actual person in charge of Clarins is the second generation, the son of Mr. Clarins-Christian Curtin-Clarins.
In France, Clarins is synonymous with "professional beauty products", and its professionalism has been unanimously affirmed by critical media and beauty industry authorities for many years. Marimon Rafa, former manager of Marie Claire Group, France's largest magazine media, once publicly commented: "It is right to recommend Clarins' products, which are both best-selling products and best-selling products all the year round. This is a classic. Because each of their products comes from professional hands and has been tested again and again. "
Clarins Poetry, as the first beauty brand in the world to develop 65,438+0,000% pure plant essential oil, has created a precedent for plant aromatherapy in one fell swoop. In the beautiful exploration of half a century, Mr. Jacques Gooden led his R&D team to innovate and research, and developed countless beautiful secrets hidden behind plants, including many innovative patent inventions.
As the top professional skin care brand in Europe, Clarins has a wide range of products, covering facial care, body care, sun protection, fragrance, men's care, make-up and so on. Clarins' red and white logo not only appears in cosmetics counters of department stores all over the world, but also is the authoritative symbol of world-renowned professional beauty centers and fragrance care centers.