The sense of value of the article makes readers feel that there are goods in the article in three aspects: soul, skeleton and flesh and blood. Let's take the online explosive article "Stay-at-home Mom" as an example to see how the author constructs the sense of article value.
1. Determine the core point of the article (soul)
When writing an article, you should have a core theme and express it concisely.
The title is the most striking signboard to show the theme, and an explosive title has the function of showing the article's views, exposing readers' pain points and linking * * * *.
You can go straight to the point at the beginning of the article. Find the right entry point, use hot events and keywords to connect, thus detonating the article.
I used to write articles, and the only thing I had was my opinion. There are so many words around an idea that I can't even write a title that can express the theme. Finally, the article is only for myself, and the name is also written for myself. In fact, it is fragmented, and the words are out of stock, and the works are too bad.
Look at the title in the example to know what the article is about, and the theme is "stay-at-home mother, married object" at a glance.
The article begins, "Recently, the topic of housewives has been hotly debated. Tang Yifei is an old actress of the popular variety show Actor in Place. She has been a full-time wife for ten years, but the audience doesn't remember her. Now she is finally determined to return to the workplace. "
At the beginning, I directly opened the topic of the article, borrowed the popular variety show to cut into the theme, and opened the article with the case of the famous actor Tang Yifei.
The traffic of this article is 65438+ million+. In addition to hot topics, the reason lies in the author's simple and straightforward handling of topics from the title to the opening, which greatly aroused readers' interest.
2. Construct the theme framework
Only the theme has no skeleton, and more content is messy, so that the author can't find the writing order, and it has no appeal to readers, which leads readers to quit halfway and close the article.
The theme framework of the article can guide readers to appreciate the full text, and it is also the embodiment of the author's values.
The framework of the article divides the theme into several modules and discusses them one by one. Polishing the subtitle carefully can make the article more convincing and play a multiplier role in the dissemination of the article.
This example divides the theme of housewives into four parts:
Reasons for being a housewife; Dilemma; How to be a housewife; Summarize;
The author polished the four subheadings into four small points:
0 1 "I chose to be a housewife because I had to";
My greatest pain is that I have no sense of identity; I want to be a partner in marriage, not a worker for my husband. "
04 written at the end
A person is himself first, followed by other people's wives, mothers and colleagues. ...
This article is very long, subtitled step by step, and finally sublimated. Just reading the subtitle writes the voice of a stay-at-home mother, giving readers a feeling that the article is full of essence, and readers will inevitably read it carefully.
Polishing every article attentively can not only improve the sense of value of the article, but also cultivate the ability of systematic thinking.
3. Full of whole flesh and blood
Readers don't like "skinny beauty", and flesh-and-blood articles will be full. The flesh and blood of the article is the concrete embodiment of the theme view, which improves the weight of the article.
Frame is a subdivision of the theme of the article, so an appropriate and accurate case, preferably character practice, can lay a solid theoretical foundation for the article. Combined with personal experience and life experience, step by step in-depth, step by step sublimation, constantly arouse readers' affirmation or doubt, carry the article through to the end and present a perfect work.
The above articles borrowed popular variety shows, popular TV dramas and popular books, and also introduced Zhihu's popular comments on this topic, even with legal provisions as evidence. Finally, summarize the full text, give housewives three suggestions and encourage them to be themselves.
The example characters borrowed in this paper have aroused great response from readers, and there are hundreds of selected messages. If you carefully polish the details of the article, it will be even more powerful, which requires the author to work hard.
Write articles with tall and straight poplars, distinct branches, lush foliage and prominent themes. You will become a high-traffic author in the near future. Prose such as "weeping willow" is boneless and tender, with smooth vein and a lot of organization, but it is criss-crossed, so that readers can't grasp the main idea. Such an article can only be written to yourself and record your day-to-day life.
Come on, writer!