1. Cultural and creative products
In terms of cultural and creative products, the most popular products in recent years are products from the Palace Museum. The Forbidden City has a variety of products on Taobao, such as jewelry, accessories, stationery, cosmetics, etc. On the official website of the Palace Museum, you can also find mobile wallpapers, input skins, Palace Museum animations, Palace Museum games, and Palace Museum apps.
In 2018, the Palace Museum also launched a program called "New Palace Museum," which shows viewers "secret" places they are unlikely to see even if they go to visit the Forbidden City. The Palace Museum’s cultural and creative innovations are already in place. So the Summer Palace also launched the program "I'm Waiting for You in the Summer Palace" and also launched a series of clothing. Cultural and creative products continue to develop.
2. Cultural undertakings
In recent years, programs with traditional culture as the theme have sprung up. A few years ago, the documentary "I Restored Cultural Relics in the Forbidden City" showed us the real working environment and work content of "Cultural Relic Doctors". The large-scale cultural creation project "National Treasure" brings together 3 cultural relics selected by 9 major museums every season, totaling 18 pieces. Some artists show the "past life" of the national treasure, and relevant professionals talk about its "present life". "Yong Zhuan" uses modern forms to sing ancient poems, allowing the words to flow in the music.
The popularity of the "Chinese Poetry Conference" has made more people feel the charm of poetry.
The significance of cultural innovation
Culture contains the significance of cultural innovation in the process of dissemination and on the basis of inheritance and development. The essence of cultural development lies in cultural innovation. Cultural innovation is an inevitable requirement for the development of social practice and the intrinsic driving force for the development of culture itself.
Cultural innovation can promote the development of social practice. Culture originates from social practice and guides and restricts the development of social practice. Promoting the development of social practice and the all-round development of people is the fundamental purpose of cultural innovation, and it is also the standard for testing cultural innovation.
Cultural innovation can promote the prosperity of national culture. Only through innovation in practice can traditional culture be full of vitality and vitality, and national culture be full of vitality and richness. Cultural innovation is an important guarantee for a nation to maintain its vitality and cohesion.