I worked as an intern in Uniqlo for a while last year, and what impressed me the most was Uniqlo's simple logo.
Visible color function is very simple, the main body is two colors-red and white. However, the simpler the materials, the more difficult it is to coordinate them. The factors you should consider include not only color matching, but also proportion aesthetics, font design, and comparative design of parts and whole.
Not only does the graphic logo designed by Uniqlo reflect the concept of minimalism,
The logo design of MUJI, Gap and many other enterprises embodies the idea of minimalism, and the cleanliness of the whole main screen is very high, with no more than three colors used. With the change of people's thinking mode, the design thinking of "less is more" is accepted by more and more designers and applied to every graphic design work.
Shanghai Fashion Week has just passed, and I was fortunate enough to take the time to appreciate the works carefully designed by designers from all over the world. The works are mainly solid colors, and neutral colors such as "black, white and gray" are widely used in designers' works. Modern people's requirements for clothing no longer stay in quality, but have higher and higher requirements for the ornamental value of clothing. An important factor to measure whether clothing meets the aesthetic requirements of viewers is whether the texture of clothing can be fully reflected.
The best way to reflect the texture is to use only a single color for collocation design, which is the popular neutral and solid color clothing type. The leading design in this respect is Japanese and Korean clothing.
"Clothes make the man, and horses depend on the saddle." A suitable suit can not only reflect a person's dress taste, but also make the viewer use the words "neat, graceful and energetic" to improve your impression.
In addition, the "simple style" in China traditional national costume design is also favored by many young people.
In the course of our work, it is inevitable to make PPT or design an H5. And a high-quality PPT or H5 must be concise, intuitive, elegant and elegant in design, and how are these reflected?
A high-quality PPT, not only content is king, but also a more intuitive visual experience is more important, so there are not many words, so it is better to be concise: the layout is not tight, just right can avoid visual fatigue. Therefore, when we make a PPT or H5, we must pay attention to the appropriateness of blank space, which will get unexpected results.
Business cards are closely related to our work and life. A delicate and beautiful business card may bring you more opportunities for cooperation.
In foreign countries, many people don't attach importance to the additional effect brought by a business card, but only use it as a tool for information exchange, ignoring the basic conditions of information interaction: that is, both parties are willing to contact each other for information, thus promoting the information transmission of the other party. Imagine: if your business card, like many people, can't attract the other person to know you better, then what's the use of enriching and completing the content?
Here, you should not only consider the collocation of colors, the design of position, the layout design of content, but also consider that if you bump into it, you can record important information without losing generosity. Then you can decorate it with some icons and patterns, or the same sentence: more is not necessarily good, on the contrary, only leaving blank can surprise you.
In order to achieve a certain visual effect and express the original design intention of a photo, when taking some photos, the photographer will consider using blank space to sublimate the theme, which is thought-provoking and leaves unlimited imagination space.
The artistic expression of blank space still adheres to the simple principle of "less is more". The less things appear, the easier it is to express the theme, eliminate many interference factors, and highlight the subject and background through comparison.
"The ultimate of civilization is to return to the original"
Simple and ordinary life has different meanings and values for each of us. Avoid all kinds of entanglements and meet the unknown life challenges with the simplest and truest attitude towards life.
The influence of "minimalism" on us goes far beyond this. Although every industry has a different understanding of this term, one thing is the same: minimalism is not only a way of making profits, but also a life creed.
So, would you like to share with me what you think of "minimalism" or the minimalist design you have encountered?
I look forward to your comments.