Previously, the prices of wogan and sugar orange in Guangxi were the worst in recent years and have been in a downward trend. Many fruit growers basically sell their sugar oranges at the price of 2.5-2.8 Jin Yuan, and some even lower. This price has wasted the fruit farmers' hard work for a year. The main reasons for this situation are:
1. blindly follow the trend of planting, resulting in the continuous expansion of citrus planting area. The citrus planting area in Guangxi exceeds 6 million mu, especially the sugar orange planting area has exceeded 3 million mu, with an annual output of more than 8 million tons. In addition, this year is a big year for sugar oranges in Guangxi.
2. the weather. Due to more rain and snow, the color of sugar orange is not good, and the fruit quality and sweetness have declined. The continuous rainy weather not only affected the picking progress of fruit farmers, but also affected the procurement and transportation of merchants, resulting in a continuous downward price.
According to the present situation, the output of citrus will definitely be higher and higher in the next few years. Many plants planted in recent years have only begun to bear fruit, and will gradually enter the full fruit period in the future. With the sharp drop in prices last year, I am afraid it will be difficult to reproduce the situation of profiteering in the next few years, and the price will remain at 2? The meager profit between 3 yuan is more realistic. So, how should growers respond?
Personally, there are good and bad citrus markets, although individual fruit farmers can't control them. But we can constantly improve the quality and improve the sales methods.
1. Strengthen the planting management of Wogan and Tangerine, and improve the quality. In the case that citrus production is getting higher and higher and low prices become the norm, quality and yield are the magic weapons for fruit farmers to improve their competitiveness and win, and we should establish the concept of winning by quality. It must be understood that the difference in management technology will be reflected in the quality of the fruits planted. Therefore, to survive in this industry in the next few years, improving management technology is the key.
2. Improve sales methods and increase sales through multi-pronged. Discuss the price according to the quality in the place of origin, change the unreasonable one-size-fits-all sales method and actively reduce the price; At the same time, establish a network thinking mode, learn advanced network sales, and actively contact the network platform. And conduct online sales to increase sales.