Although I have talked about many little red book notes before, I have never specifically combed the whole process of publishing little red book notes.
If you are a small partner who is not sure about the positioning of the little red book account from the beginning and has no clear plan for the release content, you can post notes according to the following process, most of which have been sorted out before:
1. Determine the purpose of issuing bills.
Determine the theme of your notes.
3. Write down the contents of your notes
Think about the title of the note.
5. Make a note cover.
6. Official release notes
7. Make sure your notes are included.
8. Record note data
9. Be sure to put the French fries in.
0 1. Determine the purpose of issuing bills.
In the first step of creating a note, what is the purpose of sending this note? Is it to create good content and attract other fans, or to take notes on the advertisements promoted, or to make up for it because you feel that you have nothing to send?
This question may not have been considered by many people before, but it is actually very important. This purpose actually determines all aspects of writing notes:
If you want to create good content, attract fans and increase traffic, then before writing notes, you should know what you are interested in recently, or prepare your homework in advance, think about all aspects and try to create good and valuable notes; If you take promotion notes, you have to know the specific requirements of the brand in advance and think about how to promote related products in your notes; If you just want to make up for the random content, or the content posted, you don't even have to read this tweet, just post the content directly.
In short, before the release of creative notes, you should first make clear why you want to write this note, and then proceed with other contents.
02. Determine the theme of your notes.
When we decide to write a note, the first thing we need to determine is the theme of the note, and then we will think about the outline and supplementary content according to the specific theme.
Usually, people will first think about whether the fans of this theme are interested, whether there will be traffic when publishing that content, or what topic will be hot recently, so that they can rub hot spots, but in fact, in addition to these factors, the following points need to be considered:
1 chasing hot topics: write what is popular recently.
Pay attention to the needs of fans: fans can write whatever they want to see.
③ Subdivision of content: Find niche areas in popular content.
④ Collection and collation: the contents before collation by the system.
For more choices about note topics, please refer to:
What if the account of Xiaohongshu is not updated?
03. Determine the contents of the notes.
Is the content valuable?
After determining the theme, we will supplement and improve our notes according to the theme, but when conceiving the content, we must make sure that our notes are valuable or meaningful for discussion. Let me say a few more words here. What is value?
It is your content. What makes others look at it? Because of emotional value or practical value?
Otherwise you have to think about what to write. Generally speaking, collected notes will be more valuable. Of course, if you have dry goods, you can also write them in your notes.
Are there any illegal and sensitive words in the content?
Write the note, of course, not finished. You should make sure that after the notes are published, they will not be restricted illegally because of sensitive illegal words.
04. Think about the title of your notes.
After deciding the theme of the note and writing the specific content, you should think of a suitable note title. Generally, notes with specific numbers and obvious keywords are more likely to attract users to click and browse. In addition, in the previous push, we also sorted out five popular note titles of Little Red Book:
① Topic method: it is worth discussing.
It is more suitable as the title of emotional notes because it has the value of discussion and interaction. The topic of asking for help is not particularly hot. ?
General form: title+question?
For example:
"My boyfriend gave me a gift 10 yuan on Valentine's Day? Do you want to get married? "
"I will look after you in the future | I won't let you get hurt again!"
② statement method
Suitable for dry goods notes. Most users of Xiaohongshu come to see dry goods, so this method is the most worthy of promotion, but your content should be dry goods. ?
General form 1: content+function
For example:
Learning Dry Goods | Self-discipline Learning Plan | Improving Efficiency
"Excel form dry goods? Common shortcut key&; Improve work efficiency. "
General Form 2: Problem+Solution
For example:
"How to choose tiles? If you understand this, you won't be wrong. "
"How to choose a girl's first car? | Look at the experience of seniors buying a car. "
3 curiosity method: users can't help but click after reading it.
For example:
"Girl, if you are confused, please read these 8 sentences!"
"Life push pen! I never bought a black pen with it again! " .
④ * * * sound method: let users produce * * * sound.
Content suitable for emotional value or a single product or store is not suitable for evaluating content.
For example:
"That's right! Ma Yili; Save the poor! "
"This rotten tomato is whiter than Armani 405!"
⑤ Hot spot method: the way to rub hot spots.
Some recent hot search words can also be written into the title to increase the exposure of notes.
This is also the content that has been sorted out before. If you are not clear, you can refer to this article:
How to get the title of the little red book explosion notes? (with tutorial)
05, make a note cover.
Note covers, like note titles, are also the most intuitive way to attract users to browse and click on notes, especially in the female community like Xiaohongshu, where users prefer to click on high-value note covers. In addition, there are the following popular note covers of Little Red Books:
Poster category: suitable for content recommendation and tutorial content.
② Real class: suitable for sharing daily life and product evaluation.
③ Contrast category: notes applicable to product evaluation, weight loss and fitness, skin care and maintenance, etc.
④ Characteristic category: suitable for bloggers with personal characteristics.
Here is just a brief introduction to several common note covers. For more information about making the cover of a note, please refer to:
What is the cover of the most popular video notes in Little Red Book?
Want to write a title and a popular cover? In fact, it is a good way to see more, think more and do more. Usually, you can browse the notes of the explosive little red book, what are their titles and covers, and how the creators of the same type do it. You can try this model to see if you are also suitable for this method and see if the effect will be good.
06. Official Release Notes
After preparing the content, title and cover of the above notes, you can officially publish the notes. On the note publishing page, it is also best to include information such as the topic and place of participation. I suggest you write it together.
In addition, there is a question about the release time of notes. Generally, the active time of users of little red books is from 4 pm to 6 pm and from 8 pm to 1 1 point. There are also some statistics on the publishing time of different types of bloggers. You can also test to find a suitable release time for your notes:
1. Beauty blogger: 1 1 Around noon and 6 pm.
2. Learn from bloggers: around 8 am, at night 1.
3. Mothers and babies bloggers: around 10 in the afternoon and around 10 in the morning.
4. Wear bloggers: 7 pm to 10 pm
5. Food bloggers: 5 pm to 8 pm
For specific questions about the release time of notes, please refer to this article:
When will the update of Little Red Book affect the traffic?
07. Make sure to include comments.
After determining the cover, title and specific content theme of the above notes, the notes can be officially released. However, after publishing the notes, don't forget to check the review and inclusion of the notes, see if the notes are included, whether the notes can be found by searching the keywords of the notes, and if the notes are not included, what is the reason and whether it is necessary to make amendments. ...
08. Record note data.
After completing the above-mentioned note publishing process, you can enter the stage of observing and recording note data, such as recording note data regularly after the note publishing is completed, such as the specific data of notes like, collection, comment 1 hour, 2 hours, 3 hours or even longer.
Through these data, you can analyze whether the contents of your notes are popular or not, and whether the modification of the title and cover picture of your notes is effective. In addition, if you are a small partner who is interested in the release time of notes, you can also record the specific data of notes released at different times, see if the time when you release notes will affect the data, and sum up the release time of notes that suits you.
09, make sure the French fries.
Through the above data analysis, we can actually see whether this note has content value to users, or whether the content of the note is popular with users. If the data in the previous note is good, it means that the content of this note is valuable, at least it means that users like to read this kind of content.
In other words, this note is in line with the user. If there is a chance to be seen by more platform users and get more exposure, it may become an explosion.
What we have to do at this time is to give this note more exposure, that is, put in French fries.
For the content of French fries, you can also refer to our previous article on French fries to see if it is necessary to put French fries in your notes:
What kind of little red book account needs French fries How to vote?
Well, the above is a specific process of the release of the notes of Little Red Book: from thinking about the purpose of the release of the notes, determining the theme of the notes, to writing the contents of the notes, determining the title and cover of the notes, and then determining the collection and specific data of the notes after the release is successful. If necessary, you can also put French fries after the post-it note is released, so that the post-it note can get more exposure and traffic.