1. Domestic travel cases
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From 2010 to 2012, China’s eco-tourism mainly focused on the development of nature reserves, forest parks, scenic spots, etc. In 1982, China's first national forest park, Zhangjiajie National Forest Park, was established to organically combine tourism development with ecological and environmental protection. Since then, the construction of forest parks and the rapid development of forest eco-tourism have provided a good foundation for the development of eco-tourism, although the forest tourism developed at this time is not eco-tourism in the strict sense. By the beginning of 1999, China had built nearly 900 forest parks of different types and levels. Since the establishment of the first batch of nature reserves in 1956, by the end of 1997, 932 nature reserves of various types have been established, including 124 national nature reserves, and 14 have been officially approved to join the World Biosphere Reserve Network. China has 512 scenic spots with a total area of ??96,000 square kilometers. The Kunming World Expo and the 99 Eco-Environmental Tourism were promulgated by the National Tourism Administration in 1999, which greatly promoted the practice of eco-tourism in China. In 1999, Chengdu, Sichuan, took advantage of the main venue of World Tourism Day to launch eco-tourism products for scenic spots such as Jiuzhaigou, Huanglong, Mount Emei, and Leshan Giant Buddha. Subsequently, Hunan Zhangjiajie National Forest Park held the International Forest Protection Festival and launched Wulingyuan and other eco-tourism areas. Starting from Hunan and Sichuan, eco-tourism has gradually developed across the country. In 2001, a survey of 100 nature reserves at or above the provincial level showed that 82 nature reserves had officially started tourism, and 12 nature reserves had more than 100,000 annual visitors. However, in county-level cities with numerous ecotourism resources, ecotourism has not promoted the tourism economy and has no opportunity to showcase specific resources because it has been ignored by the tourism market and lacks promotion and publicity. At present, my country's open ecotourism areas mainly include forest parks, scenic spots and nature reserves. Regions with early and mature ecotourism development include Shangri-La, Zhongdian, Xishuangbanna, Changbai Mountain, Lancang River Basin, Dinghu Mountain, Zhaoqing in Guangdong and Hanas in Xinjiang.
According to the type of eco-tourism, China's famous eco-tourism scenic spots can be divided into the following nine categories:
1) Mountain ecological scenic spots, represented by the Five Sacred Mountains, famous Buddhist mountains, and famous Taoist mountains.
2) Lake ecological scenic spots are represented by Changbai Mountain Tianchi, Zhaoqing Star Lake, and Qinghai Lake in Qinghai.
3) Forest ecological scenic spots are represented by Changbai Mountain in Jilin, Shennongjia in Hubei, and Xishuangbanna tropical rainforest in Yunnan.
4) The grassland ecological scenic spot is represented by Hulunbuir Grassland in Inner Mongolia.
5) Marine ecological scenic spots are represented by the mangrove coast of Beihai, Guangxi and Wenchang, Hainan.
6) Bird watching ecological scenic spots are represented by Jiangxi Poyang Lake and Qinghai Lake Bird Island.
7) Ice and snow eco-tourism areas are represented by Jade Dragon Snow Mountain in Lijiang, Yunnan, and Changbai Mountain in Yanbian, Jilin.
8) The rafting ecological scenic spot is represented by Shennongjia in Hubei.
9) Hiking adventure ecological scenic spots are represented by Tibet’s Mount Everest, Lop Nur Desert, and the Brahmaputra Grand Canyon.
2. Classic case of tourism
Hongcun, Yixian County, Anhui Province, was once a traditional village. Because it is surrounded by mountains and rivers, Hongcun is known as the village in the painting. As of 2014, there are more than 140 well-preserved Ming and Qing dwellings in the town. The main attractions are: Nanhu Spring Dawn, Academy Reading, Moon Marsh Wind Lotus, Niuchang Water Town, Shuangxi Shadow Wall, Ancient Trees in Front of the Pavilion, and Leigang Sunset. On October 14, 2016, Hongcun Town in Yixian County, Huangshan City, Anhui Province was jointly recognized by the National Development and Reform Commission, the Ministry of Finance, and the Ministry of Housing and Urban-Rural Development as one of the first batch of small towns with Chinese characteristics. It is now a national key cultural relic protection unit, an Anhui Province patriotism education base, and a national 5A-level scenic spot.
3. Domestic Cultural Tourism Cases
Chengdu Wuduo Golden Flower Scenic Area refers to Sanduo Golden Flower Township, 5 kilometers away from the Second Ring Road of Chengdu. It is a rural tourism, sightseeing, leisure agriculture themed leisure resort. It mainly
These five villages have their own characteristics, forming one village, one product and one industry:
Meilin: develop the tourism industry around plum blossom culture and plum blossom industry chain.
Huaxiang Farmhouse: mainly develops fresh cut flowers, small pots and tourism industries;
Dongli Chrysanthemum Garden: more than 3,000 acres of chrysanthemums, highlighting chrysanthemum varieties, forming an environment, humanities, Chrysanthemum and sea of ??flowers;
Jiang vegetable field: mainly urban and rural interaction and integration, giving land to urbanites for planting, turning traditional planting industry into experiential leisure industry.
Moonlight over the Lotus Pond: With flowers and lotus roots as the main subjects, the ecological lotus pond landscape as the carrier, and art forms such as painting and music as the themes, it unifies wetland ecology, lotus culture and art forms. The beautiful pastoral scenery of Wanfu Village has become an art village for artistic creation and music development.
4. Domestic tourism case sharing
The operation of the farmhouse project has successfully created a one-stop business for rural tourism services. Very successful.
5. Tourism Success Cases
Yangkou is an example. Wanggezhuang has big buns, seaside travel, seafood delicacies, and a place with mountains and water.
6. Domestic tourism case analysis
This kind of leisure in pastoral life is exactly what the current leisure tourism market is pursuing, and it has endless appeal. However, in the process of building rural tourism projects, there are still some misunderstandings that need attention.
01 is too high and can’t go up.
The foothold of rural tourism is the countryside. If rural development is too luxurious and high-end, the meaning of rural tourism will be lost. To develop rural tourism, we must not give up the simplicity and nature of the countryside.
02 is too unified.
Now, when you go to some villages, you can always see uniform houses of the same color and style, as well as smooth and straight roads. It looks neat and beautiful, but it is not in harmony with the original taste of nature and country. For citizens who are used to seeing the same things in the city, why should they go to the countryside to see the same replicas?
03The theme and content are similar.
Most rural tourism or leisure agriculture in China is basically homogeneous. For example, regarding the sea of ??flowers, except for the different scales, everything else may be similar. For example, the problem of farmhouses is almost simple catering, plus chess, cards and fishing, and no other content. Sightseeing and experience are similar, but they cannot reflect the characteristic agriculture and culture of a place.
04 Traditional culture is not explored enough
Nowadays, people who engage in rural tourism begin to pay attention to the creation of culture. Pay special attention to exploring local ancient historical legends, celebrities, cultural relics, etc., and try to attract tourists with cultural charm. However, in terms of cultural excavation, there are phenomena of superficiality and sameness, which makes some cultures lack vitality and arouse people's interest.
05 failed to recruit talents.
The promotion of rural culture must rely on the creation of a cultural environment and atmosphere, which not only promotes local talents but also attracts foreign talents. If rural tourism wants to start with culture, it must create an environment that attracts cultural talents and attracts people who love the countryside to play, live, relax and create, so that they feel at home.
06 Neglects the cultivation and development of modern culture.
When it comes to the creation of tourism culture, we usually focus on the excavation of traditional culture and strive to find its historical connotation. In fact, if we can work hard on the modern cultural and entertainment system, it will also be very attractive. In this regard, we should make full use of local cultural talents such as poetry, calligraphy, singing and dancing.
The entire development has nothing to do with the villagers.
The masses are the most thoughtful because they love their hometown the most. We should stimulate their enthusiasm, initiative and creativity. Nowadays, a lot of rural tourism is built with foreign investment, which means building a few farms or some recreational facilities, but it seems to have little to do with the people. If villagers cannot be integrated with rural tourism, it will be impossible to form a unified rural connotation. Only when farmers truly integrate into the scenic spot and participate in it will they cherish it. Wild vegetables have a sense of ownership, so that they can create the most beautiful scenery.
08 The original flavor of the country is not enough
The authentic flavor of the countryside is not only the natural scenery, but also the production and life of the countryside, the simple customs of the countryside, and the social governance of the countryside. Especially the traditional governance methods, including today's clan and family village self-governance, village rules and regulations, and so on. These original ecological flavors must be combined with the actual situation of the countryside and cannot be deliberately created. Only in this way can an original rural picture be formed.
09Don I don’t know how to spread nostalgia
How to spread rural tourism? Spread something? Nowadays, both traditional media and new media have different advantages, especially new media, which is faster and more direct, and its vivid composition and video can better hit the impulse of tourists. However, the main thing here is to spread the beauty of HTC, as well as fun and delicious things, which often pass by in a flash, and it is difficult to seduce people's inner state. So, how to spread the nostalgia and pastoral mood that truly makes people relax and pursue tranquility? How to show it? This is something developers need to pay attention to!
10 Ignore the management of soft environment
Local tourism industry often focuses on the construction of hard environment and ignores the management of soft environment. For example, problems such as customer rip-off and poor service that are common in large scenic spots also appear in rural tourism that should be simple, making people feel like they are in the countryside, thereby losing the unique value of rural tourism.
A typical case of rural tourism - Beijing Crab Island Green Ecological Resort
Create a green rural life experience in terms of food, accommodation, entertainment, transportation, shopping, etc., and successfully attracted a large number of consumers who.
Eat: Crab Island allows you to slaughter and eat meat, catch and cook crabs, pick and cook vegetables and other fresh ingredients.
Residences: Crab Island Farm is a rural residence that restores the style of old Beijing. It has a courtyard community, a study room, a restaurant workshop, a grand stage, an ancient bell pavilion, etc.
Tour: Experience sheep-drawn carts, horse-drawn carts, ox-drawn carts, dog-drawn carts and other means of transportation.
Entertainment activities: picking, fishing, crab catching, hot spring bathing, surfing and other entertainment activities.
Buy: You can buy green food at Crab Island.
Address: No. 1 Xidao Road, Chaoyang District (200 meters west of City Seaview Water Park)
Typical case of rural tourism 2: Chengdu Five Golden Flowers Leisure and Sightseeing Agricultural Zone
Chengdu Wuduo Golden Flower Scenic Area refers to Sanduo Golden Flower Township, 5 kilometers away from the Second Ring Road of Chengdu. It is a leisure resort with the theme of rural tourism, sightseeing, leisure agriculture.
It mainly refers to five resorts: Happy Plum Forest (Happy Village), Hu Axiang Farmhouse (Hongsha Village), Dongli Juyuan (Maxu Village), Jiangjia Vegetable Field (Jiangjiayan Village), and Lotus Pond Moonlight (Wanfu Village).
These five villages have their own characteristics, forming one village, one product and one industry:
Meilin: develop the tourism industry around plum blossom culture and plum blossom industry chain.
Huaxiang Farmhouse: mainly develops fresh cut flowers, small pots and tourism industries;
Dongli Chrysanthemum Garden: more than 3,000 acres of chrysanthemums, highlighting chrysanthemum varieties, forming an environment, humanities, Chrysanthemum and sea of ??flowers;
Jiang vegetable field: mainly urban and rural interaction and integration, giving land to urbanites for planting, turning traditional planting industry into experiential leisure industry.
Moonlight over the Lotus Pond: With flowers and lotus roots as the main subjects, the ecological lotus pond landscape as the carrier, and art forms such as painting and music as the themes, it unifies wetland ecology, lotus culture and art forms. The beautiful pastoral scenery of Wanfu Village has become an art village for artistic creation and music development.
Typical case 3 of rural tourism: Yannanfei Chachang Resort in Meixian County.
Meiyan Nanfei Chachang Resort is located in Yangyan Town, Meixian County, Guangdong, with a total area of ??450 hectares. It is a leisure resort integrating tea, fruits, landscaping and rural tourism. The main attractions of the scenic area: Yannanfei Divine Stone, Yannanfei Avenue, visitor center and tea pavilion, tea art performance, Xiaoao Jianghu Waterfall, Longna Mountain Ecological Valley, Fairy Tea Pavilion, and high-end villa area. Nanfei Chachang Resort has won more than 20 honorary titles such as National AAAA Tourist Scenic Area, National Agricultural Tourism Demonstration Site, and National Scenic Area.
Luchang Tourism Show Expo Park has been rated as a national 5A tourist attraction. Built in 2002. It is a scenic spot integrating Lingnan history and culture, Shunde water town customs, farmers' life interest, and leisure tourism. It is mainly composed of five major theme parks, each with its own characteristics and brilliance; they are Screaming Paradise, Fairy Tale Animal Kingdom, Luchang Leisure Resort, Farmhouse Theme Park and Dynamic Water Play Area.
Eat: Lingnan specialty farm food.
Play: Five major theme parks, Scream Park, Fairy Tale Animal Kingdom, Luchang Leisure Resort, Farmhouse Theme Park, and Dynamic Water Play Area.
Rewards: Special performances include dynamic four-dimensional movies, sea, land and air performances, large stage theater performances, and puppet theater.
Check in: Special farmhouse.
Entertainment: resort KTV, primitive tribes, waterfall swimming pools, medicinal baths, hot springs: a characteristic shopping street that brings together various famous and high-quality specialties from the east, west, south, and north.
Typical Case of Rural Tourism 5: Chengdu Flower Dance World
The Dancer's World was built by Sichuan Hope Agricultural Science and Technology Expo Park Co., Ltd., covering an area of ??more than 3,000 acres, and is located in Xinjin, the southern suburb of Chengdu County, only 30 kilometers away from Chengdu. This is a national 4A tourist attraction, where you can enjoy flowers, play in the water, and experience a low-carbon leisure vacation. Leading the new fashion of agricultural tourism in China, the four major themes of Flowers Dance in the World allow the scenic spots to bloom continuously in all seasons. In spring, you can see the red azaleas in the mountains, in summer you can enjoy the fragrance of lotus flowers, in autumn you can search for fragrant chrysanthemums in the mountains, and in winter you can enjoy the red leaves staining the forest.
In addition to flower viewing, there are also rural tourist attractions such as Four Seasons Water Play, Jinshagou Flower Sea, Forest Rafting, Mid-Levels Canal, Drum Tower Fountain, and Tongxin Lake.
Typical case of rural tourism 6: Kunshan Sunday Leisure Ecological Farm
Located on Yingbin West Road, Bacheng Town, Kunshan City, adjacent to Yangcheng Lake, covering an area of ??about 700 acres, integrating leisure, sightseeing and tourism As one, it won the title of National Agricultural Tourism Demonstration Site. There are nine major areas in the park, including orchard area, animal viewing area, fruit greenhouse area, vegetable area, flower area, nursery area, barbecue and fishing area, and coffee, chess and card entertainment area. With the meandering water surface, tourists can take a boat to enjoy the scenery on both sides of the strait or walk along the island, appreciate exotic flowers and plants, pick high-quality fruits, and enjoy leisurely leisure time. Eat: Rich in fruits and vegetables, tomatoes, mulberries, pumpkins, strawberries, peaches, etc. from January to June. From July to December, pears, grapes, papayas, melons, dragon fruits, oranges, etc. Fun: Fishing, horse racing, boating, barbecue.
Typical case of rural tourism 7: Shenzhen Qingqing World
Qingqing is located in Moon Bay, Nanshan District, Shenzhen. It is a leisure and vacation-themed tourist farm and the largest tourist resort in Shenzhen. one. Ten Scenes of Pengcheng. The park covers an area of ??about 200,000 square meters. Attractions include Jurassic Park, Chinese restaurant, Butterfly Valley, Ceramics Museum, Fruit Garden, Horticulture Museum, European wooden houses, hotel guests, swimming pools, fishing ponds, etc.
Leisure and entertainment: tropical rain forest, Jurassic Park, butterfly farm, melon garden, orchard, forest park, flower supermarket, amusement park, peacock garden, Qinshui Square.
Experience: Ceramic Art Museum, Oil Workshop, Environmentally Friendly Works, Tofu Shop, Tea House, Bamboo Forest Tea Art, Ecological Gardening, and Creative Performances.
Rural tourism is a new type of tourism industry. While focusing on innovation and maintaining local characteristics, it is a more creative rural entertainment project among the entertainment projects.
7. Tourism Industry Case
There are two lovely protagonists in the book, one is Nils who was turned into an elf by an elf, and the other is Morton the flying goose. Morton took Nils and the geese to fly together. Unexpectedly, the domestic goose magically flew into the sky and traveled with the wild geese. So Niels began a long and dangerous journey on the goose. Along the way, they foiled many of Smiley the Fox's tricks and escaped from Bandit Mountain.
Fortunately, the puppet helped him, defeated the gray field mouse army, and saved the squirrel. They experienced many things, overcame many difficulties, and finally reached Labland.
Later Nils learned the way to turn back into a human being, that is, only other creatures are willing to become thumbs. After the summer, when they flew home, a gosling was willing to become smaller, so Niels grew up and returned to his home. Niels changed from a naughty boy to a brave boy. And a helpful boy. Helping others is the happiest thing, and he should be such a boy. During this long journey, Niels saw the beautiful scenery of his native country. He gained a lot of new knowledge, made many good friends, listened to many legends, and also experienced many hardships and obstacles. He gained many advantages from various animals and gradually corrected his previous shortcomings. It also cultivates the excellent character of being brave in self-sacrifice and helping others. As Nils becomes kinder, when he returns home he becomes not only a human being, but a brave, kind, helpful, responsible and hard-working boy.
Although Niels faced adversity, he eventually overcame his fear and became brave despite setbacks. Tempering.
In the end, Niels changed from a naughty, playful and mischievous little boy to a sensible and helpful boy, because he understood that giving help to others is happy!