Tuopai liquor industry has a series of famous wines, such as Shede, Tuopai Qujiu, Zhenbao Tuopai, Jintuopai and Tuopaichun, and has the first Shili ecological brewing industrial city in China, which has been recognized by China Food Industry Association and authoritative experts. Really created a precedent for ecological brewing in China.
Jin Tuo brand, the gold impact of China liquor.
. Yuanchuang
The gold rush set off by Jin and Jin Jiannan has not faded, and the Jin Tuo brand has appeared without warning. On the occasion of golden color, some observers boldly predicted that "golden" color will not only continue to cover the liquor market, but also the taste of "golden" will become stronger and stronger. The only difference is that the next protagonist will be the Jin Tuo brand! Jin Tuo brand is one of the most valuable brands in China so far, and its appearance will surely bring unprecedented shock to the brand era of famous brands!
A silent outbreak
The development trend of China's famous wines in recent years is in line with the old saying, "If you don't die in silence, you will break out in silence". Some famous wines in China are brilliant, some are developing and some are depressed. Many people began to worry about Tuopai: How long will Tuopai, which has always taken the civilian route, last under the pressure of liquor tax? When almost all famous wines are raising prices in disguise by changing packaging, only Tuopai has been slow to see anything. Some people say that Tuopai has always taken the civilian route, with the original intention of providing good wine that most people in China can afford. If the price is raised, it will violate the original intention; It has also been said that Tuopai products are worth the money, and if they follow the market rules, they should also return to value for money; Others say that the brand image of Tuopai has been qualitative, and it is almost impossible to sit on the ground and start at a price; Some people even say that the promotion space of Tuopai is too small ... and so on.
More than five years have passed, and Tuopai has hardly developed any middle-priced products except a high-end product that is not closely related to Tuopai (many people still don't know that it is from Tuopai). During this period, Tuopai has never stopped the research and development of new products, but there has never been a significant breakthrough in price. Everything seems to be going the same way, and everything seems to be going step by step.
Just as Tuopai gradually faded out of people's discussion, the birth of Jin Tuo brand once again drew people's attention back.
When people look at Tuopai again with a critical eye, its face has taken on a new look. —— The first brewing industrial ecological park in China, which has been carefully built, has achieved remarkable results and has formed a scale; Its six-grain brewing technology, which has been intensively studied and fully popularized, is in full swing. Jin Tuo brand came into being under this background! People suddenly realize that Tuopai's five-year silence is behind closed doors! Gathering strength and waiting for the outbreak!
Pioneering work of prediction
Some people say that the birth of Jin Tuo brand is a miracle, some people say that the appearance of Jin Tuo brand is a pioneering work and innovation, and some even say that no one dares to add words in front of his main brand in China's famous wines! Yes, when has anyone seen "Golden Wuliangye"? Have you seen Jin Jian Nan Chun? ……
Only Tuopai dares! It is the only well-known brand in China that develops sub-brands by adding words before the full name of the main brand! The obvious intention and bold thinking to enhance the brand image in this way really make people shine!
However, looking back on the development of Tuopai and taking a look at every famous wine of Li Zhangmen (Li Jiashun), you will feel that this is an unexpected pioneering work-1989. As a quietly cultivated Tuopai, it won the title of "China Famous Wine" with its leading domestic technology and excellent product quality. 1996, Tuopai shares took the lead in listing on Shanghai Stock Exchange; 1997 invited the corporate image design expert group to carry out all-round image planning for the enterprise, which made Tuopai's image unified as never before and made the enterprise resources organically integrated. At the end of 1999, Tuopai executives were far-sighted and conformed to the world green consumption trend. They took the lead in implanting the concept of ecological brewing into the liquor industry, simulating the function of the ecosystem, and establishing an industrial ecological chain of "producers, consumers and reducers" in the system, aiming at low consumption, low (no) pollution, coordinated development of industrial development and ecological environment and forming a virtuous circle, and cooperating with the Chinese Academy of Sciences. The technical research and application of Tuopai Liuliang Luzhou-flavor liquor were composed of technical backbones. Through concept innovation, the traditional technology was transformed with high technology to produce green and pollution-free ecological series liquor. Tuopai executives call it the "sleeping lion plan" ... which one is not forward-looking and shocking? !
The senior leaders of Golden Camel liquor company once said: The launch of Golden Camel brand is not a whim, but the result of careful consideration. The promotion of a brand image is not as simple as raising the price, it involves many problems and will only be recognized by people when conditions are ripe. There is an old saying that "haste makes waste". The reason why Tuopai didn't blindly sell its brand at the beginning and blindly raise its price like other famous wines is obviously that it has its intention-it is waiting for the conditions to be ripe and the latecomers will arrive first! In other words, Tuopai didn't raise the price in a hurry when the state taxed liquor by volume, but focused on the construction of ecological brewing project and the research on the brewing technology of six grains, in order to keep Tuopai's huge existing basic market and develop middle-and high-grade products with higher starting point and stronger competitiveness in the future! Now the timely launch of Jin Tuo brand is precisely because of this competitive advantage! This is also the main reason for using Jin Tuo brand to enhance brand image.
Conquered like this
Although Jin Tuo brand hasn't officially held the investment promotion meeting, there is an endless stream of merchants who come to fight for the agency first. Such a scene seems to be very uncoordinated with the situation that the supply of liquor exceeds demand. Why? Dealers hit the nail on the head: it is not easy to find a truly valuable brand to be a long-term agent. Now that there is a chance to make money, who is willing to give it up? Moreover, the brand advantage of Jin Tuo brand obviously surpasses the general well-known brands!
In fact, for most dealers, brand advantage is the primary factor for them to choose products, and the inherent brand advantage of Jin Tuo brand is the most important reason for attracting dealers:
On the one hand, as one of the biggest brands of liquor production and sales in China, Tuopai's influence is everywhere. Jintuo brand and Tuo brand keep the consistency of the main and deputy brands, and they can become household names without too much publicity. This paved the way for the sales of Jin Tuo brand products.
On the other hand, the name of Jin Tuo brand has already told people that it is the same door as Tuopai Qujiu, and it is a fine product of the famous Tuopai Qujiu series in China. It is logical that the appropriate price is accepted by consumers.
The third aspect: The unique selling point of Jin Tuo brand is also a key to attract consumers: the concepts of "Six Grain Technologies" and "Ecological Brewing" contain extremely high added value. -"Six grains" meet people's demand for the compound taste of liquor; And "ecology" represents the future direction of healthy mainstream consumption. Moreover, such a selling point is supported by the strong technical strength and economic strength of Tuopai Company, which is well-founded and convincing.
The fourth aspect: The positioning of consumption differences between Jin Tuo brand and Tuopai liquor is beneficial to the complementary market. In other words, the emergence of Jin Tuo brand will not impact the original market of the brand, but will also consolidate its original market position; At the same time, the original consumption base will in turn promote the consumption of Jin Tuo brands.
It is precisely because of these advantages that Jin Tuo brand is chased by dealers! Perhaps it is precisely because of these advantages that the competitors of Jin Tuo brand are shocked!
20 12 On September 26th, the 4th China Liquor Brand Value Appraisal Conference of Huazun Cup sponsored by China Liquor Circulation Association and China Brand Strategy Research Institute was announced at the National Convention Center. Appraised by the Organizing Committee of the 4th China Liquor Brand Value Appraisal of Huazunbei, the brand value of Tuopai liquor agent Hunan Henghe Business Development Co., Ltd. is 18.