Meaningful things are easy to remember, meaningless things are easy to forget. Some scholars have studied the memory of poems, essays and meaningless redundant words. And draw the conclusion that poetry has the longest retention time; Secondly, prose; As for meaningless redundant words, 42% are forgotten after 20 minutes, and 79% are forgotten after 1 month.
The reason why there is such a result is that poetry has certain content and significance, which is catchy to read and easy to remember. Consumers' interest and attention affect the degree of memory retention. From the subjective initiative of consumers, if consumers take the initiative to pay attention to things and show great interest in things, they will take the initiative to mobilize organs in various parts of the body to better perceive things, thus making the memory more lasting.
The intensity of external stimuli affects the degree of memory retention. Faced with a large number of daily stimuli, consumers will not remember or forget them all. Generally speaking, consumers are deeply impressed with the information they perceive for the first time and the last time, and their memories are kept for a relatively long time. And the information perceived in the middle, remember less, forget quickly.
In the process of memory, pictures can attract consumers' attention more than text information. Of course, these two kinds of information are very important for forming a complete impression, and a newspaper advertisement with pictures and texts is easier to be remembered by consumers. In addition, consumers are more likely to remember unique stimuli, such as harsh noise, unusual clothes, still life in motion and so on.