One of the concepts: product first
Jobs once said that when the product people are no longer the ones driving the company forward, but the marketing people push the company forward, this situation is The most dangerous. Many companies have brilliant engineers and smart employees, but fundamentally these companies need the “gravity” that holds it all together: the product. Otherwise, what you might get is one piece of amazing technology floating in the universe. These pieces of technology just don't fit together to produce something great.
Philosophy 2: Talent first
Jobs never hesitated to spend heavily to hire talents, and even participated in the recruitment work himself. Recruiting top talents on the Internet, or forming an "A-level team" composed of top designers, programmers and managers, has always been his core job. He has participated in the recruitment of more than 5,000 people in his life, but not many people have actually been recruited. In other words, he strictly controlled the company's initial hurdles, so Apple retained only top-notch talents in the world.
Concept No. 3: Pursuit of perfection
Jobs paid great attention to details. On the eve of the release of the first iPod, Apple employees stayed up all night to replace the headphone connector because Jobs felt that it should be plugged in. The sound is not powerful enough.
Idea No. 4: Dare to be cruel
Jobs was proud of the products he cut and released. He had made great efforts to copy a Palm Pilot, but when When he realized that mobile phones would eclipse PDAs, he immediately axed the plan. After this incident, his engineers were freed to focus on iPod.
Idea No. 5: The Art of Grafting
The original team studying Mac had educational backgrounds in anthropology, art, history, poetry and other disciplines. This has always been important for Apple products to stand out. The look and feel of a product is its soul. But it is difficult for a computer scientist or engineer to see this importance, so any company must have a leader who recognizes this importance.
Concept No. 6: Continuous Learning
When designing the original user manual for Apple, he carefully studied the fonts, layout and paper weight used in Sony's manuals. While designing the casing for the first Mac, he wandered the Apple parking lot studying body designs for German and Italian cars.
Concept No. 7: Minimalism
One of Jobs’s design concepts is continuous simplification. He once asked designers to remove all buttons on early iPod prototypes, including switches. button. The designer was quite depressed, but it was this concept that led to the development of the iconic scroll wheel on the iPod to replace the buttons.
Philosophy 8: Keep secrets
No one at Apple speaks casually. Everything is based on a need to know, so the company is divided into multiple independent units. This secrecy also fueled a feverish interest in the amazing products Jobs was showing off.
Concept No. 9: Maintain a team
The original Macintosh computer team had just 100 people, no more, no less. If 101 people are hired, that means one person will be kicked out of the room. Jobs also believed he could only remember 100 people's names.
Philosophy No. 10: More rewards and less punishment
Although Jobs was very cruel, he was completely intolerant of subordinates who were not smart enough. But he also dared to give generous rewards to those outstanding talents. Jobs said: "Apple employees have started to hold stocks very early. We were one of the first companies in Silicon Valley to implement a stock system. In addition to salary, each of our employees also has stock income. This is a very equal company. Business methods, this method was pioneered by HP and established by Apple.
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