The company plans mother's day activities, in order to show the children's deep affection and gratitude to their mothers, the following are specific plans for reference only!
Chapter 1: Mother's Day Company Activity Planning Scheme In order to carry forward the traditional virtues of the Chinese nation, improve the quality of employees, lay a solid ideological foundation of "patriotism, love the family and love the factory", enhance employees' awareness of "filial piety" and promote the healthy development of enterprises in an all-round way, the party Committee of the company decided to organize the theme activity of "Thanksgiving for Mother, Start with Me" on the occasion of "Mother's Day" on X, X, X, X, X, X, X, X, X, X, X
1. Activity object and method: Take the twin mothers of employees of the company as the object, send greetings from the company and a letter to the Great Mother written in the name of the company, and send it to solatium at the same time. The condolence amount of each mother is 100 yuan.
Second, the division of activities: mainly the company's trade unions, supplemented by the office, finance department and party office.
Third, the activity steps:
1. Register the residential address and telephone number of the working mother, find out the details, delimit the visiting area and route, enter the spreadsheet and file it.
2. Determine the visiting route and family, make the visiting schedule plan, and determine the visiting personnel.
3. Visit the harmonious family living with parents in advance and keep the video materials. At the same time, employees whose parents are over 75 years old are registered for the record.
4. Send each worker's mother a copy of the company's Letter to the Great Mother and a book of Sub-rules, and send each mother solatium 100 yuan.
5, home condolences should be sincere, greetings should be standardized. Specifically: "Mom, you have worked hard. On behalf of the leaders and employees of our company, I say hello to your old man. This is a gift from our company. I hope you have a happy holiday! "
6. Visit the mothers of employees who live in the city. If the mother is not in the local area, explain the company's intention and express the company's greetings by telephone. For female employees without twin mothers, children 10 years old or older, those who can read can let their children read a letter written by the company to a great mother, and those who can't read can let their parents read it to achieve the purpose of education.
7. Activity funds: Mother 200 yuan. Single mother 100 yuan, no double mother, I 100 yuan.
8. Three days before Mother's Day, the carriage of the branch company hung "Caring for Mother starts with me, Happy Mother's Day!" Banners, flight attendants wearing carnations, Mother's Day in their seats-letters to all passengers, read by flight attendants.
Four. Activity requirements: we should pay full attention to it, make careful arrangements and take a serious attitude to ensure that the activity is put in place and achieve the expected purpose. Ensure that every working mother can receive greetings and care from the company in the first three days of Mother's Day.
?
Chapter 2: Mother's Day Company's activity planning scheme Theme: Mother's Day, from? Thanksgiving mom? begin
? Under the sun, there is only my mother's career, and I only pay for it without asking for anything in return. When I was browsing the web, I accidentally found this sentence, which brightened my eyes. I think the people we usually deal with most are middle-aged and elderly people. These old people have worked hard all their lives, devoting their youth to the construction of the motherland and their husbands and children, but what they have gained is a whole body of illness. Now that we are old, it is time for us young people to repay them. With this in mind, the emotional appeal under the pretext of Mother's Day has become the core point of the activity, which also caters to the most commonly used emotional input method in conference marketing. As the saying goes, only gratitude will last forever. Mother gave us life and gave me our great love. We should learn to be grateful. In addition, there is an advertisement: women are water, mothers are women and water, and maternal love is like water? A trickle, continuous. The above materials provided me with inspiration and immediately decided on the theme of Mother's Day activities in May 14:? Motherly love is like water, accompanied by gratitude? Mother's Day New and Old Customers Association? . With the theme of the event, it only shows that it is reasonable to invite customers to participate in this event. What kind of atmosphere is used to urge customers to buy our products after invitation?
Details determine success or failure, moved by details? Mom?
Experience tells me that if a customer wants to achieve sales, in addition to product efficacy and early service, he also needs an emotional atmosphere to touch his buying nerves, in other words, to make customers really moved. What's our theme? Motherly love is like water, accompanied by gratitude? Since it is an activity with the theme of gratitude, it is very necessary to create a romantic and warm atmosphere in the whole activity and make this atmosphere move? Mothers? , and finally achieve sales. So how can we create this atmosphere, and how can we really impress them?
After careful analysis of our target customers, we found that the biggest feature of the elderly is their rich experience. They have experienced ups and downs in their lives, and some even experienced great storms. In this long journey of life, there will be many stories that they will never forget. Similarly, there are many stories that will remind them of themselves and the past. So along this line of thought, we set the main line of this activity: telling stories, telling mom's stories, and telling stories that can impress the participating customers. The whole activity is mainly about telling stories, and then interspersed with some basic contents of our daily sales meeting activities, such as expert lectures and speeches by old customers. The main content and process of this activity are basically as follows? Shape? Yes (See table 1)
serial number
Internal capacity
1, host's opening remarks: Talk? Mother's day? Origin, gratitude to mother
2. Tell the first story: "Mom, my dearest person"
3, internal experts "product knowledge" lecture
4. Tell the second story: I will be your mother in the afterlife.
5. Old customers talk
6. Tell the third story: the100th reason for love.
7. The leaders of the company delivered speeches, announcing the preferential information and sales links of the activities.
8、? Healthy Mom Award? Lucky draw link
9. End
Table 1: 5. 14 Mother's Day Activity Flow Table
But just having an activity flow is not enough, and there are still many details to think about. For example, what kind of stories can they be moved by? Where did these stories come from? Can a storyteller tell a story well? How to create the atmosphere of the scene? What is the climax and emotional point of this activity? How to create this sensational climax? How to link up and cooperate with each other. These details come one after another, what should I do? There are many things, but everything has a origin to find. After analysis, we set two problems that need to be solved urgently: 1. Where did the relevant materials come from? (mainly refers to the source of the story); Second, how to create a scene atmosphere and how to make the climax sensational.
First of all, in terms of material collection, we adopted high-tech means? Network. We searched the Internet for stories about mothers. There are many stories. We follow two principles when choosing stories. First of all, the story must touch ourselves. After downloading the story, read it yourself and see if you can be moved or even shed tears. Then let colleagues around you see it. If they can impress themselves and their colleagues, they will be shortlisted. The second is to impress customers. In this regard, we adopted the method of experimental investigation, and conducted experiments on some old customers to see if they could be moved. After strict screening, we finally selected three articles: mother, my dearest person, I will be your mother in the afterlife, and the 100 reason for love. These three articles reflect maternal love and mother's greatness from different angles. In order to better match the theme of Mother's Day, we also downloaded music related to mothers? Mom, mom by candlelight, knowing you and so on. And according to the needs of different links, each story is equipped with background music. At the same time, in order to express our employees' wishes for Mother's Day, we also downloaded Flash (the seventh message of Mother's Day greetings (seven primary school students say happy holidays to their mothers) on the Internet, and played it before the activity started.
Secondly, the atmosphere of the event site and the climax are created, which is also the most important link. According to the experience analysis of previous operation activities, there are two important links for customers to buy products: the first link is the words of old customers, because they can find the same feeling in the words of old customers and be assimilated; The second link is the atmosphere before booking the plane, which is the moving link referred to in this paper. Therefore, we decided to work hard on these two points. First, the old customers' speech: combining the purpose and significance of this activity, I personally communicated with the speaker on the ideas and key points of the speech, and finally determined the main ideas of the speech: first, I briefly described my hard life, then I worked hard all my life, then I got to know the employees of the company and felt the products and family services of the company, and finally I bought the products of the company to regain my health and thanked the company. Try to choose a popular experience, so that every customer can find his own shadow in the talking customers and realize it? In the same boat? Effect. Secondly, it is the lecture session of the third story. This customer plays an important role in the whole activity, because the customer will be moved immediately after speaking. So we did a lot of detailed work in the speech of this story. For example, when explaining the third story, all the lights in the audience were turned off, and all the candles we prepared in advance were lit. The managers of various specialty stores walked slowly onto the stage with candles in their hands, humming the background music of "Only a mother is good in the world". At the same time, the employees in the audience walked slowly behind the customers with carnations in their hands, gently put the fragrant flowers in their hands and said, Happy holidays, Mom! In this way, the whole scene is very mysterious and warm: listening to deja vu stories, holding fragrant flowers and enjoying the blessings of children instead of children.
Everything is ready, except for execution.
After thinking and implementing the above details, the atmosphere of the whole activity scene has emerged in my mind. Everything is ready, except for execution. In order to ensure the smooth progress of the whole activity, we have specially formulated a detailed "5. 10 Activity Field Implementation Table" (see Table 2).
Postscript: Facts have proved that the planning and implementation of the 5. 10 Mother's Day Friendship Association is successful. More than 2/3 customers at the event site were moved by the atmosphere and burst into tears. And most importantly, the company used Mother's Day as an activity atmosphere, fully rendering the lofty corporate image of caring for the elderly and caring for women's health.
?
Chapter III: Mother's Day Company Activities Planning Theme: Gratitude is a fine tradition of the Chinese nation. Crows feed back? Our primitive nature makes us realize that as an important evidence of human beings, there are always countless emotions supporting us in the warp and weft of life. If we can untie them one by one, we will find that more than 60% belong to our mother. Finally, we have a chance. How can we eulogize them?
? Mother's Day, Thanksgiving Day and Mother's Love Month? It is another embodiment of Meifu giving back to the society. His general ideas include: 1. Special? Mother's special feelings? Emotional network activity II. Mother's Day Thanksgiving Promotion? (Marketing Planning Department) 3. Mother's Day, Mother's Love Month? Planning for a big party.
First,? Special mom, special feelings? Planning case:
Time: March 1 to March 8.
Content: Looking for a mother with special feelings.
Activity Description: During Mother's Day, 10 special mothers who were born on the same day as Meifu (May 22nd) or who were mothers on the same day were selected as the first batch of brand directors of Meifu, and received a special gift (in addition to a gift, they were also invited to participate in 3.8? Mother's Day, Mother's Love Month? Large party).
Goal: All women who buy Meav products in Meav stores and exclusive counters in Meav before March 8th (birthdays are on May 22nd, or children's birthdays are on May 22nd) will have the opportunity to win honors and prizes.
Steps:
1, send a soft article on February 26th? Meifu will implement brand social supervision system? (Distribution media should be determined separately)
2. Advertising on February 28th? Real mom series? , cooperate with Meifu's 38,000 character evaluation activities to promote the brand.
No.28 advertising theme:
Mother's Day, Shopping Surprise (Cost)
3 1 advertising theme:
If it exceeds 100, you will be surprised (cost)
Soft text no.2? Looking for a real mother?
Four days of advertising? Big news? (cost)
Soft text no.6? The dust of brand social supervisor has settled?
3. Approve relevant standards:
Take the shopping receipt, ID card and child's birth certificate to the company for approval.
If there are too many people, they will be hired by on-site selection.
4. Prepare relevant texts:
Brand inspector manual
Brand inspector certificate
Economic calculation:
● Expenditure: advertising fee+media contact fee+certificate fee (controlled in RMB)
Return: It is estimated that the sales will increase by 2%, effectively improving the brand communication rate.
5. Division of labor:
Department work content completion time Project leader Project process Project leader confirmed.
Advertising creativity of enterprise planning department according to time.
Second,? Mother's Day Thanksgiving Promotion? If it is a wine tasting activity (Marketing Planning Department) (omitted)
Third,? Mother's Day, Mother's Love Month? Large-scale party planning book:
Activity purpose:
Thanks to my mother, she gave me life, thanks to my mother, gave me the future. As a follow-up to Mother's Day, it is necessary for us to eulogize our feelings for our mother. In order to carry forward the Chinese tradition, further inspire Meifu people's feelings of caring for the world and their mothers, and further promote the fighting spirit and determination of green social civilization.
Location:
Another decision
participant
Female employees of the company (134) and administrative staff of the company (27) invited guests:
Moderator: Yang Xiaoqin External Moderator (2)
Activity time: 20: 00 pm on March 8? Ten o'clock in the evening
Activity content:
Host at 20 o'clock? Mother's Day, Mother's Love Month? Opening speech of
20: 10 ? Mother's Day, but I feel the harmonious heartbeat of the sacred unicorn? activity
Number of participants: 6 groups (3 people), 8 minutes each.
Rules: (attached)
Awards: According to the logarithm of the answers, it is divided into three prizes, one first prize, two second prizes, three third prizes and one 60 yuan prize (225 yuan).
20: 50 (Teacher Chen gives a speech) (Send flowers and forward them) (10 yuan)
20: 55 Guest Speech (Sending Flowers) (10 yuan)
2 1: 00 Song and Dance (one small gift for each participant) (Dongxiang Base) (two gifts worth 20 yuan)
2 1: 10 Poetry recitation: (Poem in praise of mother) (gift from creator and reader) (two gifts worth 20 yuan).
2 1:20? Dedicated to the mother, a magical big expression?
Number of participants: 6 people? 3 groups, 8 minutes each.
Rules: (attached)
Award: 60 yuan in each group, (360 yuan).
22: 05 Song (Musical Instrument) (Gift Value 20 yuan) (Shandong Base)
22: 10 brand director awarded the card (presented flowers) (spent 100 yuan as a gift for 20 yuan? 10=200 yuan)
22: 20 thick spring scenery, quiet and polite.
Tools: (one prize box, ten prizes)
Three third prizes (50 yuan? 3), two second prize (80 yuan? 2), first prize (100 yuan? 1)
22: 40 Lvmeifu Dingding Quanfu
Number of participants: 6 groups? Each group lasts for 3 or 8 minutes.
Rules: (attached)
Awards: First prize group (90 yuan), second prize group (75 yuan) and third prize group (60 yuan).
Venue layout:
A big banner (inkjet):? Mother's Day, Thanksgiving Day and Mother's Love Month? (6? 0.5)
A small banner (inkjet):? Forever mother's feelings, 3.8 special party of Meifu Food Co., Ltd.?
There are two vertical lines: love overflows the East China Sea, love grows beautiful, and happiness comes naturally.
;