Almost everyone knows that Wang Yongqing, the richest man in Taiwan Province, was successfully mentioned from a grain of rice. He pushed Taiwan Province Plastics Group to the top 50 chemical industries in the world. At the beginning of his business, what he did was just a small business selling rice.
In his early years, due to his poor family, Wang Yongqing couldn't afford to study, so he had to go into business. Wang Yongqing, 16 years old, came to Kaimi store in Chiayi from her hometown. At that time, there were nearly 30 rice shops in the small Chiayi, and the competition was fierce. At that time, Wang Yongqing, who had only 200 yuan's money, had to rent a small pavement in a remote alley. His rice shop is the latest and smallest, not to mention its popularity and no advantage. In the new opening day, business is deserted and there is no door.
At first, Wang Yongqing knocked on doors with rice on his back. At the end of the day, people are not only exhausted, but also the effect is not very good Who will buy rice sold by vendors? But how can we open the market? Wang Yongqing decided to break through every grain of rice. At that time, in Taiwan Province Province, farmers were still working by hand. Due to the backward technology of rice harvesting and processing, many pebbles and other sundries are easily mixed into rice. It is inconvenient for people to wash rice several times before cooking. But everyone is used to it, used to it.
Wang Yongqing found a breakthrough from this cliche. He and his two younger brothers started work together, picking up the chaff, gravel and other sundries mixed in rice bit by bit, and then selling them. At that time, the housewives in the town said that the rice sold in Wang Yongqing was of good quality, which saved the trouble of washing rice. In this way, the business of the rice shop is booming day by day.
Wang Yongqing is not satisfied with this. He still has to work hard on rice. At that time, customers came to buy rice and shipped it home by themselves. This is nothing to young people, but it is a great inconvenience to some old people. Young people, on the other hand, have no time to do housework, and the customers who buy rice are mostly elderly people. Wang Yongqing noticed this detail and took the initiative to deliver the rice to the door. This humanized service measure is also very popular. At that time, there was no "door-to-door" service, and adding this service was tantamount to a pioneering work.
Wang Yongqing didn't send the rice to the customer's door, but also poured it into the rice jar. If there is old rice in the rice jar, he will dump the old rice, clean the rice jar, pour the new rice in, and then put the old rice back upstairs, so that old rice will not deteriorate because it has been stored for too long. Wang Yongqing's excellent service deeply touched customers and won many customers.
If you send rice to a new customer, Wang Yongqing will carefully write down the capacity of this family's rice jar, and ask how many people in the family eat, and how many adults and children eat, and estimate the approximate time for this family to buy rice next time, and write it down in a notebook. At that time, he will take the initiative to send the corresponding amount of rice to the customer's home without waiting for the customer to come to the door.
Wang Yongqing's meticulous and pragmatic service lets Chiayi people know that there is a well-selling Wang Yongqing in the alley at the end of Mishi Road, which is delivered to your door. With the increasing popularity, Wang Yongqing's business is more prosperous. In this way, after more than a year of capital and customer accumulation, Wang Yongqing set up a rice mill, rented a house several times larger than the original in the busiest street, paved the street, and built a rice mill in the back.
In this way, Wang Yongqing started his career as the richest man in Taiwan Province from Xiaomi Store.
Wang Yongqing's successful example shows that we should not think that creation must be vigorous and earth-shattering. Doing a job as small as a grain of rice well is also a kind of creation.
One spring five years ago, a China man traveled to South Korea. Entrusted by a friend, he bought four bags of kimchi weighing about 30 kilograms in a supermarket in South Korea. On the way back to the hotel, the burly man gradually felt that the plastic bag in his hand was getting heavier and heavier and his hand hurt. He wants to carry the bag on his shoulder, but he is afraid of soiling his newly bought suit. Just when he was in a dilemma, he suddenly saw the lush green trees on both sides of the street and immediately took care of them.
He put down his bag and folded a branch on the green tree beside the road, ready to hold a heavy pickle bag as a handle. Unexpectedly, just when he was secretly happy, he was caught by the oncoming Korean police. He was unceremoniously fined $50 by the South Korean police for destroying trees and the environment.
Fifty dollars is equivalent to more than 400 yuan. In China, you can buy half a car full of pickles! He stamped his feet with love. I want to defend myself, but I can't communicate. I can only admit that I am punished and give up.
He felt very angry after paying the fine. Apart from being reluctant to pay $50, he found it embarrassing for the people of China to ask the South Korean police to pay the fine. More think more timid, he simply put down his bag and sat down on the side of the road.
Looking at the people coming and going in front of him, he found that many passers-by were like him, panting, carrying large and small bags, and even their palms were purple. Some people can't hold on, so they stop and rub their hands. The way they struggled made him feel a little funny.
Why not find a convenient and not awkward handle to carry things? Yes, invent a convenient handle and sell it to Koreans. There must be a market! Thinking of this, his spirit did it one brace up, and he secretly made up his mind that he must find opportunities to save the face of this $50 fine in the future.
After returning home, he kept thinking about being fined 50 dollars in Korea, and passers-by were carrying heavy bags, so the idea of inventing a convenient handle became stronger and stronger. So, he simply put down his work and plunged into the research and development of convenient handles. According to the shape of human hands, he repeatedly designed several styles of handles; In order to test their tensile strength, several materials such as iron, wood and plastic were used respectively. But it always failed to achieve the expected results, and he almost lost confidence. But the thought of being fined $50 in Korea filled him with fighting spirit.
After many twists and turns, the product was made and he let his neighbors try it out. This humble little thing suddenly gained the favor of the neighbors. With it, I don't feel tired when I buy rice and vegetables and carry a few more bags. Later, he took the handle to the local market to sell it, but many people saw it and few people bought it.
How to do this? He scratched his head anxiously. At this time, his wife reminded him to give the handles to those who carry heavy objects for free. Needless to say, it really works. Seeing is believing and the advantages of the small handle are immediately reflected. At that time, people everywhere in the street asked about the source of this handle.
The small handle became famous, which increased his confidence in bringing this product to the market. However, he did not forget that the ultimate target market he invented was South Korea. He soon applied for a patent for invention. Then, in order to make the convenient handle enter the Korean market smoothly, he decided to understand the consumption psychology of Korean consumers for daily necessities first.
After repeated investigations, he found that Koreans are very picky about color and form, and pay attention to packaging everywhere. As long as the packaging is exquisite and the workmanship is excellent, the price is second. So he decided to do what he wanted to do, carry out diversified transformation according to the color of the handle, improve the visual effect, and pay a large price to hire a professional packaging designer to carefully package the handle according to international standards. For his large-scale investment, many people cast suspicious eyes and don't believe what this gadget can do. But he firmly believes in the most popular truth, "I can't bear children, but I can't afford wolves."
Many things happen. After a lot of market research and commercial operation in the early stage, a week later, he received an order from a large supermarket in South Korea and ordered 6,543,800+2,000 convenient handles at a price of 0.25 USD each! He was ecstatic at that moment.
Han Zhenyuan, a person who attracts Korean consumers with a simple and convenient handle, suddenly became a millionaire from an ordinary person with an unremarkable inspiration. And this change took him less than a year, and it was only the beginning.
Someone asked him how he succeeded, and he said that he bought a branch for 50 yuan.
A branch not only stirred his wealth but also changed his life.
Opportunities are like branches. If you use your head, it will help you change your life.
God's carving knife built a huge temple somewhere a long time ago. After the completion of the temple, good men and women near the temple prayed to the Buddha every day-sending their best sculptor to carve a Buddha statue for everyone to worship, so the Tathagata sent an arhat who was good at carving to become a sculptor and came to the world.
The sculptor chose a high-quality stone from two prepared stones and began to work. Unexpectedly, however, as soon as he picked up the chisel and chiseled it a few times, the stone cried out in pain.
The carved arhat advised it: "If you don't carve carefully, you will always be an unremarkable stone, so be patient."
However, when his chisel fell on the stone, the stone was still wailing: "Love me, love me. Please, give me a break! " The sculptor couldn't stand the clamor of this stone and had to stop working. As a result, Lohan had to choose another original stone whose texture was far less than its original stone. Although this stone is poor in texture, it is sincerely grateful because it can be selected by the sculptor and is convinced that it will be carved into a beautiful statue. So regardless of the sculptor's knife and axe, it endures silently with perseverance.
The sculptor knows that this stone is of poor quality. In order to show his art, he worked harder and carved more finely.
Soon, a solemn and magnificent Buddha statue stood in front of people, and everyone was amazed and put it on the altar.
This temple is full of incense, surrounded by cigarettes day and night, and people are constantly flowing every day. In order to facilitate more and more pilgrims to walk, stones that are afraid of pain are used to fill pits and build roads. Because I couldn't stand the pain of carving at first, now I have to endure the pain of people coming and going and cars running over my feet. It always hurts to see the carved Buddha enjoying people's worship.
Once, it angrily said to the Buddha passing by: "Buddha, this is so unfair!" " You see, the qualification of that stone is much worse than mine, but now it enjoys the praise and respect of the world, while I am humiliated and trampled every day. Why are you so weird? "
The Buddha smiled and said, "Its qualification may not be as good as yours, but the brilliance of that stone comes from the pain of carving one knife and one file!" " Since I can't stand the pain of carving, I can only get such a fate in the end! "
I think each of us is like a stone at God's feet. When you make a vow to do something and achieve something in a certain field, God will see it. He will bring you a lot of pain. God's carving knife has been carved on you again and again when you endure one suffering after another, cross this kind of suffering again and again, and move towards the goal in your heart. Don't complain, God is fulfilling your wish! (Of course, because God has achieved all this and gained insight into all this, we should accept everything frankly, endure and endure. If we look for bitterness ourselves, it may be meaningless to suffer only for bitterness. )
According to different documents, Wang Xizhi practiced calligraphy hard for twenty years and finished writing eighteen jars of water. Beethoven's fingers were burning on the keyboard when he concentrated on practicing the piano. In order to play for a long time, he put his fingers in water to cool down and then played again. ……
At all times and in all countries, people who have made great achievements have suffered and experienced great hardships. The ancients said: "Therefore, the sky will fall on the Sri Lankan people, so we must first suffer from their aspirations, work hard on their bones and muscles, starve their bodies, and empty their bodies ..." All things turn into gold. Carving can make jade more perfect, and only by enduring the pain of carving can we achieve great things. Therefore, through suffering, tempered life will bloom with incredible brilliance!