Modernist design developed from architectural design. Around the 1920s, a group of advanced European designers and architects formed a powerful group to promote the so-called new building movement.
The content of this movement is very complicated, including both spiritual and ideological reforms and technological progress, especially the use of new materials, thus breaking the position and principle of designing for the rich and powerful for thousands of years, and breaking the tradition that buildings are completely attached to wood, stone and brick for thousands of years.
Then from the beginning of the architectural revolution, it has influenced urban planning and design, environmental design, furniture design, industrial product design, graphic design, communication design and so on. Formed a truly complete modernist design movement.
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Germany is one of the initiators of the modern design movement. As early as the beginning of the last century, German design pioneers started with architectural design and engaged in the exploration and experiment of modern design. After the Nazis came to power, these pioneers of German modern design basically immigrated to the United States, which promoted the development of American modern design and caused the development and prosperity of internationalist design since the end of World War II. Modern design is inseparable from Germany.
Functionalism and rationalism of German graphic design also developed from Ulm School of Design. Otl aicher, an outstanding German designer and one of the founders of Ulm College, played a great role in the formation of rational style of German graphic design. He advocates the rationality and functional characteristics of graphic design, and emphasizes that design should be carried out on the grid to achieve high-order functional purposes.
The center of his graphic design requires that the design can make users read in the shortest time, and can use the highest accuracy and the lowest understanding error when reading graphic design words or graphics and images.
1972, Asher designed all the symbols of the World Olympic Games held in Munich, Germany. He used this principle to design a set of very rational logos with excellent functions. Through the Olympic Games, his graphic design theory and style influenced the graphic design industry in Germany and other countries in the world, and became the basis of the graphic design style of neo-rationalism.
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