American psychologist Becker believes: "Once people are labeled with a certain label, they will become the person designated by the label." During the Second World War, American psychologists recruited The following experiment was conducted among a group of new soldiers with bad behavior, lack of discipline, and disobedience to orders: Each of them was asked to write a letter to his family every month about how he obeyed discipline, obeyed orders, fought bravely against the enemy, and received awards for meritorious service on the front line. letter. As a result, these soldiers changed a lot after half a year, and they really worked hard as the letter said. This phenomenon is called the labeling effect in psychology.
Psychologist Kraut conducted an experiment in 1973. He asked people to contribute to a charity and then labeled it "charitable" or "not charitable" depending on whether they contributed or not. Other subjects did not use labeling. When they were asked to donate again later, the label had the effect of making them act in the same way as the first time. That is, those who donated money for the first time and were labeled as "charitable" were better than those who had not been labeled. People donated more, and those who were labeled "uncharitable" for not donating money the first time contributed less than those who were not labeled.
Why does this "label effect" occur? Because labeling to identify people complies with the rule of least effort.
We are processing all kinds of complex information every day, and the human brain is also accumulating a large amount of memory. In modern society, the frequency and speed of social interactions between people are accelerating. We can remember a person’s The possibilities are also decreasing at the same time. If a person has no characteristics, it is difficult to remember, and labeling can easily connect the labeled concept with a specific person. For example, I have a friend who is handsome and is known as "Fangshan Wu Yanzu". The first time you communicate, you will be deeply impressed by this label.
The "label effect" affects people's impression management.
Affixing a label is equivalent to us capturing a person’s core characteristics. This characteristic may be a person’s strengths, weaknesses, or interests and hobbies. Appearance, experience, etc. Since others may only know us through labels, why don’t we take the initiative to label ourselves so as to leave a good impression on others?
So what label should you give yourself?
1. Role label
Role label is to tell others, what is your role? Are you a student party member? Or an office worker? Or an entrepreneur? Different roles determine your labels. Depending on the industry, there are many role labels. For example, Guo Degang is a "cross talk actor", Papi Jiang is an "Internet celebrity", Li Xiaolai is the "richest man in Bitcoin" and so on.
If you are a student party, can you be a top student? Studying God? Or a scumbag? In this role, what is your personality label? For example, if you are an "academic master" - you usually attend class seriously and complete all assignments, and you go to the front to answer questions over and over again, as if solving difficult problems is a great pleasure in life. If you are a "god of study" - you never answer questions, just read books before the exam, and then do a few example questions, you will basically get a high score. If you are a "stupid student" - for you, all questions are divided into three types: those you can do, those you seem to be able to do, and those you can't. After each exam, you will be satisfied if you don't fail the exam.
If you are an office worker, what is your professional role? For example, "programmers" - make a lot of money, get off work late, and stay at home all day with nowhere to spend money; "operators" - browse websites at work and continue to browse after get off work, and we enjoy browsing together; or "designers" ——Stay up late and work hard to change the design. Drink Red Bull when you are hungry or sleepy.
If you are an entrepreneur, then you are a "financial guru", "health expert", "travel expert", "yoga instructor", "blockchain expert", etc., use a keyword Go ahead and label yourself a character.
2. Personal Trait Labels
Personal traits are a person’s relatively stable way of thinking and emotions, and are their internal and external measurable traits. We call some characteristics that a person shows in different situations personal traits, such as shyness, aggressiveness, obedience, laziness, loyalty, shyness, etc.
Everyone in the world is unique and different. Recognize your own personal characteristics, find the most outstanding part of yourself, and amplify it. People can accurately find you as soon as they think of this trait tag.
Xu Sanduo in the TV series "Soldier Assault" is honest, kind, simple, able to endure hardships and stand hard work, does not complain, is not utilitarian, and is not affected by the environment. He can always remain optimistic and positive, and never abandons or gives up. He eventually grew into an outstanding soldier.
Huang Rong in the TV series "Legend of the Condor Heroes" is quirky, smart, versatile, proficient in music, chess, calligraphy and painting. She works part-time like an elf who combines the aura of heaven and earth. She dares to love and hate, and is passionate about love. He is loyal and does his best to help Guo Jing become a hero.
The characters in TV series are set by screenwriters and directors, which inevitably leads to exaggerated fiction. But this just provides us with a good example. Only characters with distinctive personality characteristics can gain everyone's attention. Only by gaining more attention can they be remembered or even loved.
Therefore, even if our personality traits are very ordinary in life, we must be good at finding special labels that suit us, and we must often enlarge them so that more people can remember you.
3. Professional label
The professional label is the most important label for a person to build a brand and move towards more success. If you have professional capabilities in a certain field, industry, even a subdivided vertical field, and can continuously gain a good reputation or leading professional skills in this industry, you may even be synonymous with this profession.
For example, Wu Xiaobo: Financial analysis, from the initial "30 Years of Turmoil" and "The Great Failure" to label himself a financial expert, to today's self-media "Wu Xiaobo Channel", focusing on the beauty of business, always Focus on the financial field.
For example, Jinma: a trouble-making programmer, a celebrity in the currency circle, a blockchain expert, and a writing expert, influencing a group of people in his own way.
For example, Luo Zhenyu: self-media person, Internet celebrity, Luo Pang, a scholar who insists on pleasing everyone, from Luo Ji thinking videos, WeChat 60-second voice every day, to knowledge payment products to get APP, he has done enough A professional label for "readers".
Finally
We are now in a high-speed era. The transmission of information is rapid, the development of society is rapid, and the range of ways people connect with each other are changing rapidly. If you want The easiest way for people to build awareness and even build their own character brand is to boldly label themselves. When labeling, be careful not to imitate others. If you are second to someone, you will only be drowned in the sea of ????people. Everyone is an independent individual and should have something that is different from others.
Everyone can have their own brand and find their own unique label. You are the shining star!