Social care is a prominent feature of intellectuals, who consciously care about social problems with a strong sense of responsibility, especially for ignoring or breaking through rigid cultural control, persisting in criticizing the current drawbacks and exposing contradictions. The elegant cultural texts created by intellectuals are often reflected in this respect. For example, Du Fu's poems, Lu Xun's essays and novels and so on.
Individualized interest means that elegant cultural texts pay attention to society and language innovation, and often pay attention to life, individual destiny and social reality from their own unique perspective. For example, writing history is the same. Sima Qian and Sima Guang have different perspectives and purport when writing the same period of history.
(2) Mass cultural text is a kind of cultural text spread through mass media since industrialization and urbanization, focusing on meeting the daily emotional dating needs of ordinary citizens. Its main characteristics are: the richness of information and audience; The popularity and patterning of style; Typing of stories; The daily nature of viewing; The pleasure of the effect. For example, in the martial arts novels that we are all familiar with, there is such a general language:' either beautiful women love heroes or treacherous courtiers harm loyalty.' Martial arts novels often constitute a popular narrative mode, and stories are typed and become people's pastime after dinner.