A person's words in conversation, like his appearance and clothes, deeply affect the effect of conversation.
-Yuan
Don't speak ill of others, speak well of others. In most cases, you can seize the opportunity to praise your competitors and get unexpected results.
Benjamin Franklin
If our senses are sharp and open enough and our eyes are sharp enough to capture the information expressed by body language, it will be much easier to talk and communicate.
-sammy moreau
A good salesman will never cheat customers by showing off his tongue and wrist, because it will not achieve long-term success. Only by treating customers with an honest attitude and sincere mood can his sales work make sustained and great progress.
—— Table of Contents of Yuan: The first chapter is the necessary eloquence skills of salespeople.
1. Success in sales depends on talent.
2. Remove the factors that restrict eloquence.
3. Several principles of selling eloquence well
Learning to listen is beneficial.
Being good at asking questions is helpful to your sales success.
6. Praise can impress customers
7. Master humorous language and skills
8. Good eloquence is inseparable from enthusiasm.
9. Respect customers in language.
10. The best appeal of exercise voice
1 1. Taboo of eloquence in sales
Chapter II Opening Training for Visiting Customers
1. Opening remarks are very important for sales success.
2. Accumulate topics for opening remarks with customers.
The opening remarks should be prepared in advance.
Accurately address customers
5. Catch the customer's interest
6. Make some suspense appropriately
7. Interest-oriented guide
8. praise should be just right
9. Performance of the prelude to suicide
10. Common mistakes in opening remarks
The third chapter introduces the skills training of products
65438+
2. Make yourself a product expert
3. AIDA theory about product introduction
4. Think from the customer's point of view and introduce the product.
5. Let customers experience the product personally as much as possible.
6. When introducing products, we should develop our strengths and avoid our weaknesses.
7. Always maintain confidence in the product.
8. Avoid exaggerating the advantages of products.
9. Don't stop the customer from telling the reason for rejection.
10. Tell the customer the truth skillfully.
1 1. Introduce products with specific advantages to customers.
12. Use different strategies to deal with different customer reactions.
Chapter four speaking skills to deal with customer objections
1. Ask questions to understand the reasons for the objection.
2. Cleverly handle radical objections
3. Resolve rejection with sincerity
4. Grasp the degree of directly denying customer objections.
5. Distinguish between true and false objections and handle them skillfully.
6. Never argue with customers.
7. Master the skills of handling price objections.
……
The fifth chapter discusses the eloquence skills of different customers
Chapter VI Eloquence Skills in Dealing with Customers
Chapter VII Eloquence Skills in Telephone Communication
Chapter VIII After-sales Service Terms
Abstract: The second chapter is the prologue training when visiting customers.
1. Opening remarks are very important for sales success.
Koucai viewpoint
Salesman Xiao Wang came to Ma Zong's office as promised:
"hello! Manager Ma, thank you very much for taking time out of your busy schedule to receive me! "
"Ma Zong, your office decoration is so concise and tasteful. You can imagine that you are a very capable person when you walk into your office! This is my business card, please give me more advice! "
"Ma Zong, have you contacted our company before? Our company is currently the largest company in China that can provide personalized office service solutions according to customer needs. With the development of the times, enterprises now not only need to pay attention to increasing market share and profits, but also pay more and more attention to how to save management costs. As the person in charge of the enterprise, I believe you must also be very concerned about how to configure your office equipment more reasonably and effectively and save more costs. With this in mind, I want to have a brief talk with you today to see if our company can help you. "
"Excuse me, what brand of office equipment is your company currently using?"
After listening to Xiao Wang's introduction, Mr. Ma had a more in-depth and detailed exchange with the client.
analyse
The prologue is what the salesman will say a few minutes before meeting the customer. These few minutes can be said to be the first impression of the customer on the salesman. The first impression can even directly determine the success of sales. Customers often judge salesmen by their first impressions, which determines whether customers will be willing to continue talking with you. In the above example, Xiao Wang used praise, interest guidance and other methods to make customers willing to continue to communicate with him.
..... refer to the website: Tushucheng. /book/2007420。
Please recommend some books on sales promotion for me. The greatest salesman in the world is worth reading. Taking time to read them will help me improve myself.
Please recommend me some books on sales. << How to be a qualified salesman >>
Recommend some books about improving eloquence, speeches and so on ~ ~ Eloquence is a kind of ability, no one is born with good eloquence, eloquence is practiced! ! Besides hard training, we should also master scientific training methods and skills. It is suggested that the landlord look at Zhang's worry-free eloquence website, which contains many methods and skills to train eloquence, as well as an original magical formula for eloquence, which is very simple and practical. It's really easy to understand at first sight, and it's easy to learn. In addition, Mr. Zhang recently published his personal book "Learning Eloquence" to bid farewell to Carnegie. It has been uploaded to the website of worry-free eloquence for everyone to download. I hope my answer can help you.
Recommend books about practicing eloquence? Carnegie's eloquence in speech. Life will last three times. Four elements of life. How to be articulate? Generally Xinhua has these, and there are more jingles. Practice wit first, buy those books, and read poems at last.
Can you recommend some books on speech and eloquence skills? Book: What I Want Most: A Guide to Eloquence
This book is mainly about the accumulation of knowledge, insisting on telling famous sayings, buzzwords, ancient poems, jokes and short stories used in spoken English. As long as you master the content of this book, you will have something to say in any case.
Yan Yongping's Talking about Heaven and Earth
This book is the teaching material of many eloquence training institutions, with strong theory and many practical methods: the framework of speech, how to construct the theme, three-point theory, how to start and how to end, orderly speech, eloquent speech, affectionate speech, reasonable speech and interesting speech. ...
Recommend several books about brand planning, marketing and sales, such as Ye Maozhong's Thinking and Action and Sixteen Marketing Keywords.
Recommend some books on sales. Todd Duncan's sales series are all good. I suggest you have a look.
Books on eloquence? Speech and eloquence, communication and eloquence, readers and other magazines.
If you want to exercise your eloquence, in fact, the most important thing is to pay attention to people or things around you, listen more and learn more.
Recommend a book about speech and eloquence. Thank you for your speech and eloquence.