Key words: logos, sadness, spiritual temperament, rhetoric, Aristotle
The ancient Greeks achieved great success in rhetoric. In Aristotle's words, it was "the ability to see the available persuasion means in every specific situation." He described three main forms of rhetoric: spiritual temperament, rationality and sadness.
In order to be a more effective writer, you must understand these three terms.
temperament
Spiritual temperament is the attraction based on the speaker's personality. This is your personal reputation, people's trust in your integrity and ability. It's trust that inspires your feelings. Bank account. Culture-driven documents depend on the author's reputation.
Logos holy language
Logos is based on logic or rationality, and the presentation of logic and reasoning is the only legal way to win friends and influence people. Therefore, logos not only contains logic, but also contains unprovable facts, effective figures, sufficient reasons, reasonable structure and so on.
Documents distributed by the company are driven by logos. Academic literature is usually driven by logos.
painful
Sadness is based on emotional appeal, and it is the side of empathy-feeling. This means that you emotionally trust another person's communication.
Advertising is often driven by sadness.
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