Brief introduction of art font design.

Art font design expressed rich and colorful meanings. Commonly used to express product attributes and business nature, it uses exaggeration, shading, adding or subtracting strokes and images, decoration and other methods to reconstruct glyphs with rich imagination, which not only strengthens the characteristics of characters, but also enriches the connotation of standard fonts. At the same time, in the design process, not only the single glyph is required to be beautiful, but also the overall style is required to be harmonious and unified, and the concept connotation and readability are convenient for information dissemination. After variant design, artistic fonts are various, which is an innovation of font art.

Artistic writing is widely used in propaganda, advertisements, trademarks, slogans, blackboard newspapers, enterprise names, venue layout, exhibitions, commodity packaging and decoration, and mounting of various advertisements, newspapers, magazines and books. , more and more popular.

Art font design is an effective complement to traditional fonts. There are essential differences between Chinese characters and English, because Chinese characters have a huge font system, so the appearance of a set of fonts requires a huge amount of work, resulting in a single font in China for thousands of years, unlike tens of thousands of English fonts. Therefore, China fonts have a long way to go, and the appearance of each font effectively enriches the art of China fonts and satisfies the idea of font users pursuing individual innovation!