-
How to improve the hit rate of submitting articles to newspapers
Author: Zhang Huixun
Recently, some literary friends who often contribute to the newspaper chatted with the author, and talked with each other about their own views and reasons on how to improve the hit rate of contributing to the newspaper. The author's experience is that if you want to improve the hit rate of submission, you must do the following:
The first is to study the propaganda situation. The propaganda situation changes with the objective situation and changes in the environment. Every place, every industry and every unit has its own objective situation and changes, so it also has its own propaganda situation, but its own propaganda situation is the propaganda situation around the party and the country, combined with its own actual situation, with distinctive characteristics. Agriculture has its propaganda posture, industry has its propaganda posture, and economy has its propaganda posture. As a railway, it has its own propaganda. Taking our Central Plains Railway News as an example, it reflects the propaganda situation of Zhengzhou Railway Bureau in different periods, such as safety, marketing, service, management and benefit. As a literary friend who loves to contribute to newspapers, he should not only use * * *, but also use his personality to study the propaganda situation, and publish different manuscripts according to the propaganda situation at different times and different newspaper contents, combined with his own environment, so as to be targeted and achieve satisfactory results. For example, I published two articles in the second edition of Zhongyuan Railway News in August 19 and September 12 last year, namely "Human feelings, safety-a big hidden danger" and "It's best to always keep the word" fear "in mind", which are successful examples of combining the national, railway and overall safety inspections at that time to study and publicize the situation.
Second, analyze the reported market. Form a good habit of reading newspapers, watching TV and listening to the radio, analyze and report the market with a flexible and keen news mind, and take a look at what newspapers need at present or in the future, which manuscripts have been published and which have not been published, and seize the time to make up the unpublished manuscripts that newspapers need. On August 26th and September 5th last year, I published two articles in the first edition of Zhongyuan Railway News, namely, "Building a Marketing Brand Carefully" and "Providing Quality Services to Produce Quality Products", both of which are successful examples of analyzing and reporting the market.
Third, grasp the angle of writing skillfully. The same newsworthy story can be written from different angles according to the characteristics of different newspapers. For example, one day, there was a quick alarm somewhere, and a textile factory caught fire because of the explosion of a gas tank. Suddenly, the fire brigade and the People's Liberation Army rushed to the scene, and the fire was put out soon. Afterwards, the civil affairs department organized the masses to carry out after-care assistance, and the public security department went to investigate the cause of the accident ... If it was sent to report, you can choose the following angles: you can send a social news and simply report the fire incident; You can report the deeds of firefighters and PLA officers and soldiers who are desperate for disaster relief; You can report people's help to the affected people and reflect new interpersonal relationships; You can also report the cause and lessons of the accident and so on. You see, a fire can be reported from so many angles, which is in line with the incident itself, but how to choose depends on which aspect you want to highlight or which newspaper you provide. Therefore, the proper choice of news angle plays a decisive role in the hit rate of a report, and it is also an important basis and scale for newspapers to choose and edit manuscripts. So, how to skillfully grasp the news angle? One is to find the angle from the change. Second, find the angle from the comparison. Third, from the perspective of situational connection. Fourth, cleverly choose the angle from innuendo. Fifth, from small to large, set a good angle. Sixth, find a good angle from the follow-up. Get an angle from an unexpected trigger. Capture from the perspective of reflection. For example, my speech work "Let those who report" worries "get" happiness "published in the third edition of Ankang Railway News on March 19 this year is a unique work written in a different way by using the method of reverse thinking, jumping out of the mode of ordinary people's thinking to look at worries and joys in a reverse way, finding the special from the general, finding the difference from the same, finding the affirmation from the negative.
Fourth, aim at the adaptation bar. Nowadays, apart from the types of newspapers, different newspapers have opened up many columns for different readers, such as Today's Talk in People's Daily, Heart-to-Heart Talk in Economic Daily, Century Talk in People's Railway, Railway Talk in Zhongyuan Railway News, Alarm Desk in Ankang Railway News, and. According to your major and actual situation, choosing the columns you are suitable for will also improve the hit rate of submission. Of course, actively contributing relevant essays that suit you is also a way to improve the hit rate of submission.
Fifth, grasp the timing of release. In addition to choosing a good theme and writing a good manuscript, there are also opportunities for publication. The work was submitted to the newspaper too early to meet the needs of the propaganda situation and should not be published. Works that are too late can not be published, and the appropriate time depends on the time of publicity. Of course, some works, such as essays, novels and poems, take longer than news, speeches and communication, but don't leave for too long.
In recent years, although the author has published some works in Economic Daily, Workers' Daily, Shaanxi Daily, Shaanxi Workers' Daily, Ankang Daily, People's Railway, Zhongyuan Railway, Ankang Railway, etc., in addition to doing the above, it is also inseparable from the hard work of the editing teacher who made a "dowry" for my article.