Cheng Wenhu
"Tianya" is taken from Kangxi's inscription for the Temple of Heaven Prayer Hall, "Hongruo Haotian, the name is Daya". It means that the company's business will be "as broad and broad as the sky, as long-lasting as the poem "Daya"".
Tianya Group - Tianya Jewelry City, a subsidiary of Beijing Century Hengyi Investment Co., Ltd., is located outside the east gate of the Temple of Heaven in Beijing, east of the Hongqiao intersection, covering an area of ??20,000 square meters, with a total construction area It covers an area of ??73,000 square meters, with five floors above ground and four floors below ground, and is home to more than a thousand jewelers from home and abroad.
Floors 1 to 5: Integrating all-round services including world jewelry display, processing, design, wholesale and retail. Main business: Coral, gold-platinum and its accessories, jade, white jade, diamond, crystal, agate, pearl, Shoushan stone, amber, beeswax, turquoise, Dzi beads, colored gemstones, famous porcelain, Xiu jade, etc. 18 categories, above Thousands of business varieties are available, and the site also provides special site services such as processing, identification, and packaging.
At the end of 2011, Tianya's senior management felt that life in the jewelry industry was not going to be easy in 2012, and there were challenges for survival and development, especially the innovation and upgrading of large-scale jewelry cities. They took the following measures to prepare for the rainy day. Going through the hard times of 2012.
1. Long-term free appraisal of jewelry and jade
2012 China Jewelry and Jade Jewelry Yearbook
Since February 12 this year, Tianya Jewelry City has launched Self-discipline has benefited the vast number of Taobao hunters. We have provided venues and dedicated two rooms, specially invited the National Jewelry and Jade Quality Supervision and Inspection Center to settle in the hall on the 5th floor (hereinafter referred to as the "National Inspection Center"), and spent huge sums of money to purchase goods for the National Inspection Center. We have the most advanced inspection, testing and identification instruments in the world to provide consumers with free jewelry and jade identification. In the past eight months, it has identified various types of jewelry and jade for free for more than 22,000 treasure hunters, and has been favored by collectors from all walks of life. In addition, we clean jewelry for customers free of charge, which has been well received by customers.
2. "Gold from the world, giving back to the world"
In order to activate the market and increase customer flow, under the operation of the leadership, Tianya Jewelry City's "Gold from the World" hypermarket opened on April 4 Launched on the first floor of the building on September 29, pure gold jewelry has given back to the public at a price lower than the market price of NT$29 to NT$20 per gram to this day. And solemnly declare: complete fidelity, if any consumer finds adulteration, Tianya management will pay compensation first! This move has attracted the favor and pursuit of many consumers.
Other initiatives include launching the country’s first “elderly jewelry counter” on the occasion of “Valentine’s Day” in February this year, which is very popular among seniors.
China Jewelry and Jade Jewelry Yearbook 2012
3. Grasp market hot spots and focus on introducing colored gems and crystals
At the turn of spring and summer of 2011, company leaders came to After visiting Sri Lanka and other countries, I was keenly aware that colored gemstones are dazzling and very popular abroad. However, there is no professional colored treasure market in the Beijing market, which is difficult to satisfy the pursuit of fashionable people. This should be the breakthrough point for an active jewelry market. Then they investigated the Beijing market and found that colorful treasures have many potential collectors, especially fashionable women. The age of the female audience ranges from 16 to 88 years old, and the price of collecting colorful treasures ranges from 500 yuan to 10 million yuan. There are many people there.
Colored gemstones usually refer to all colored gemstones among natural gemstones except diamonds. Among them, rubies, sapphires, emeralds, cat's eyes, etc. are the most precious, and are listed as the world's top five rare gemstones together with diamonds. Others include tourmaline, opal, garnet, peridot, turquoise, amethyst, green ghost, prehnite, rhodolite, aquamarine, moonstone, lotus corundum, etc.
Colored gemstones have attracted the attention of many consumers because of their colorful fashion elements. The consumption of colored gemstones is spreading from south to north, and its growing collection craze is gradually releasing in Beijing, China.
The collection and investment of colored gemstones have advantages in liquidity. "Some traditional Chinese jades are sometimes not recognized abroad, but colored gemstones are circulated internationally. According to incomplete statistics, some collection-grade colored gemstones have a 20% to 50% appreciation space every year.
< p>In China's jewelry industry, after jade and diamonds, colored gemstones have become the "new favorite" for collection and investment, with huge market potential.According to the information, colored gemstones are regarded as a major part of the jewelry market by industry insiders. Only "growth stocks." According to data from the National Bureau of Statistics, the overall growth rate of domestic jewelry sales in 2009 was 15.9%. According to analysts' estimates, the growth rate of domestic colored gemstone sales was significantly higher than the average level of the jewelry market, which was approximately 15% of the average growth rate of jewelry. Double, that is, more than 30%. Undoubtedly, colored gemstones have become a new favorite for collection and investment. Looking at the jewelry market, relevant people in the Chinese jewelry industry pointed out that “the penetration rate of foreign colored gemstones is about 40%, while the penetration rate in the Chinese market is less than 1,000%. First, the market potential for colored gemstones is huge. "At the same time, the price of colored jewelry has also risen. According to reports, since the beginning of 2012, the overall price of domestic colored jewelry products has increased by more than 30%, and the price of rubies and other products has increased by more than 100%. The appreciation potential cannot be underestimated.
After investigation, research and planning, in August 2012, World Colored Treasures was successfully settled in the U-shaped colored treasure area on the first floor of Tianya Jewelry City.
Up to now, Huidi, Atlan, Yipinyi, Dinghong, Birui, Pinshifang, Jibaozhai, Panerkin, Jiafu, Keyi, Zhengde Dongqi, Shimandi, Xingyue, Crystal Family, etc. More than 30 colorful jewelry stores have settled in Tianya, with 40 or 50 kinds of colorful jewelry from Taiwan and other countries around the world. The fashionable elements are rich and colorful, exuding thousands of beautiful charms, thus attracting a large number of customers and people's admiration.
In addition, in October 2012, through the unremitting efforts of Tianya staff, 30 crystal shops from all over the world were opened, including three generations of crystal families, senior collectors who have collected crystals for 40 years, and Jingdong Southeast Large crystal stalls have all set up branches in Tianya, forming a crystal gathering area in Tianya.
So far, Tianya Jewelry City has formed a large-scale distribution center for eight major jewelry categories in northern China: colored gems, gold, coral, amber, jade, white jade, crystal, and pearls. A senior Beijing collector vividly said that in Tianya, there are 40,000 general-level collections worth more than 500,000 yuan; 40,000 school-level collections worth 30,000 to 100,000 yuan; and 40,000 lieutenant-level collections worth 3,000 to 10,000 yuan. 100,000 pieces; there are 300,000 pieces in the 1,000-yuan soldier-level collection. Tianya is a "general, captain, and soldier", and it is a jewelry camp in northern China where everyone can get involved in Taobao.
Tianya Jewelry City has an excellent management team and advocates the business philosophy of "people-oriented, pragmatic and innovative, customer first, service first". Strictly adhere to the service concept of "only carefulness and thoughtfulness can win the support of millions of customers". Adhering to the belief of "if the customer wins, I win", based on the rising enterprise, we integrate and attract domestic and foreign jewelry industry resources. Within two years, Tianya Jewelry City will be built into the largest and highest-grade jewelry and jade art distribution center, terminal retail center, logistics center, brand promotion and display center in northern China.
Gentleman Anya, single-minded, elegant and persevering - Shutianya is a century-old brand.
2012 China Jewelry and Jade Jewelry Yearbook