Please look at a headline in People's Daily on March 1958:
Ma Xiaoxiao's Victory over the Cloud (Quote Title)
The cutest person is back (theme)
After reading this question, a sense of pride rises from my heart! People have to admire what an excellent headline the editor of People's Daily made to report the news that Chinese people's Volunteer Army returned from North Korea in triumph! She quoted the first sentence in Du Fu's masterpiece "Car Shop": "Cars stumble, Ma Xiaoxiao ..." Just six words set off the scene of Chinese people's Volunteer Army's magnificent triumph, which made people feel as if they were there. After reading it, they had strong appeal and admiration!
For example:
Do you know, do you know, green is red and thin (theme)
The continuous rain damaged some flowers at the famous flower show in Hangzhou (subtitles)
(1March 999 1 1 Qianjiang Bao Xiao)
The genius of the main title of this report lies in its imitation of "Do you know?" From the dream of Li Qingzhao, a poetess in the Southern Song Dynasty? Do you know that?/You know what? It should be green, fat and thin. "This kind of spoof not only conforms to the content of the news, but also shows the poor state of beautiful flowers after getting wet in the rain. This makes the title more flexible, not only in line with the meaning of the text, but also quite innovative. This is to skillfully use parody as a rhetorical method, imitate famous ancient poems and sentences, and use the method of blending scenes in classical literature to create the beauty of artistic conception for the title.
For example:
The Yangtze River is rolling eastward, and the river is turbid, which is worrying.
(Chutian Metropolis Daily, February 4, 2002)
Obviously, this is an environmental news about the destruction of ecological environment. By quoting poems, the author slowly draws a picture of the Yangtze River, which is magnificent and endless. Unfortunately, the water in the Yangtze River has become turbid and yellow, which has caused great psychological contrast to readers. Rolling the Yangtze River is magnificent; Turbid waves burst their banks, and my heart is full of worries! The other "Death to the East" can't help feeling the great changes in ancient and modern times and how strong the contrast is, which has aroused readers' strong psychological * * *.
For example:
Garbage mountain, garbage mountain, has caused great pain to residents. I wonder when to move.
Smelly water, smelly water, flowing into the streets, pedestrians are all worried!
(2001February 2 1 Changjiang Daily)
The title is modeled after Bai Juyi's poem "Sauvignon Blanc", "Bianshui River, Surabaya River, flows to Guazhou Lonely Head. Wu Shan is a little sad. Think long and hate long, until it's time to pay back. Yueming people lean on the building. " The use of parody makes readers vividly feel the serious harm of unmanned garbage disposal to local residents, which makes the title more vivid. At the same time, repetition and rhyme make people read smoothly and add a lively atmosphere to the title.
Ask where the canal is clear, so there is Qiantang flowing water (theme)
Now the West Lake can get100000 tons of living water a day (subhead)
(198 1 Guangming Daily, May 9)
This main title is a parody of "Half an acre of square pond is open and there are clouds in the sky" in Jia Zhu's Random Thoughts on Reading in the Song Dynasty. Ask where the canal is so clear because there is a source of living water. " This title aptly and vividly shows the scene after the West Lake was injected with tap water, and the wonderful scene of sparkling water and Tianshui seems to emerge in front of readers. The title is natural with the poems of predecessors, giving people a good feeling in form and artistic conception.
For example:
Lampe, Zi Ju, Huang Dan and Qian Jin are looking for a red dress. Who will be the couple's wedding dress?
(1June 2, 995 China Youth Daily)
The news reflected in this title is that today's bride has caught up with a good day, and the beautiful ruby dress is no longer made by herself, but bought for thousands of dollars. The flexible use of poetry makes the title full of charm, implicit and freehand brushwork, strong color contrast and rich phonology. It is not self-evident that he eulogizes social progress and development and endless new things. In the meantime, I put forward a question, which is imaginative, poetic and picturesque, and it has been vividly expressed, with endless aftertaste.
Another example is:
What's the situation of the upcoming Guangzhou Flower Market?
Spring News for Jun: Flowers are redder this year than last year (theme)
(1982 65438+1October 22nd Yangcheng Evening News)
A poem quoted in the title makes people feel full of spring and affection. It can be said that because of this stroke, the embroidery is wonderful and the title is full.
For example:
The spring breeze makes distant customers intoxicated and regards the store as their home (theme)
Zhenjiang restaurant's hospitality really deserves its reputation (subtitle)
(Wen Wei Po, 1982, 12, 10)
The theme here evolved from the poem "Lin 'an House" written by Lin Sheng, a poet in the Song Dynasty. "Warm wind makes people drunk, and Hangzhou is regarded as Bianzhou". Tone cadence, catchy. News with this title is full of new ideas and sharp increase in interest.
From this point of view, by using parody, classical poetry is skillfully integrated into news headlines, which vividly expounds news facts and highlights news themes. Those news headlines that combine poetry and draw lessons from the artistic skills of painting and the situational implication of poetry bring readers a beautiful aesthetic feeling and leave a deep impression, making news headlines more attractive.