Yongkang Science and Technology Hardware City makes full use of its characteristics and advantages. At present, the tourism composition of Yongkang Hardware City is insufficient and unreasonable. It is necessary to design and develop learners reasonably and manage tourism products. Based on the basic theory of tourism simulation, this paper analyzes and demonstrates the tourism market positioning of Yongkang Science and Technology Hardware City, discusses the tourism marketing problems, and evaluates the tourism resources of Hardware City on the basis of tourism market segmentation.
[Keywords:]: marketing hardware city tourism products
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