This is because the price of Nanhu villa is relatively high, and the location and environment are superior, and the supporting facilities are complete, which is suitable for people who enjoy a high-quality life. This kind of spending power is usually only available to high-income people.
In addition, Nanhu Villa is far away from the hustle and bustle of the city and has a quiet environment, which is suitable for people who pursue a quiet and comfortable life. This is also in line with the psychological needs of the middle class to pursue a high-quality life.
If you want to attract more target consumers, Nanhu Villa can strengthen the marketing of high-quality life in publicity, emphasize the superiority of environment and facilities, increase targeted publicity for target consumers, and consider launching more personalized and differentiated room types and services to attract more target consumers.
In a word, the target consumers of Nanhu Villa are high-income people, especially the middle class with stable income sources. By strengthening publicity and launching personalized services, more target consumers can be attracted.