The use of parody in news headlines, cleverly integrated into famous sentences, can attract readers' attention and shock readers' hearts. Bai Juyi, a great poet in the Tang Dynasty, said in Nine Books of the Same Origin: "Those who touch people's hearts don't care about feelings first, words, sounds and righteousness."
Shao Piaoping, a famous journalist of the older generation in China, once said: "The soul of news should be calm and active in the rational world, but cultivated in the emotional field of ordinary people". Isn't the touching publicity effect they said exactly what newspaper editors are striving for when making news headlines? Integrating the artistic conception of classical poetry into the title can achieve the effect of concise language, finishing touch and gripping.
Please look at a headline in People's Daily on March 6th, 1958: chariots and horses beat the clouds (theme) and the loveliest person is back (theme). After reading this topic, a sense of pride rises from my heart! People have to admire what an excellent headline the editor of People's Daily made to report the news that Chinese people's Volunteer Army returned from North Korea in triumph! She quoted the first sentence in Du Fu's masterpiece "Car Shop": "Cars stumble, Ma Xiaoxiao ..." Just six words set off the scene of Chinese people's Volunteer Army's magnificent triumph, which made people feel as if they were there. After reading it, they had strong appeal and admiration! For example: Do you know, do you know, the green is gone, the red is thin (theme), and some flowers of the famous flower show in Hangzhou are damaged by rain (subtitle) (Qianjiang Bao Xiao,1March 999 1 1). The cleverness of the main title of this report lies in its imitation of Dream by Li Qingzhao, a poetess in the Southern Song Dynasty. Do you know that?/You know what? It should be green, fat and thin. "This kind of spoof not only conforms to the content of the news, but also shows the poor state of beautiful flowers after getting wet in the rain.
This makes the title more flexible, not only in line with the meaning of the text, but also quite innovative. This is to skillfully use parody as a rhetorical method, imitate famous ancient poems and sentences, and use the method of blending scenes in classical literature to create the beauty of artistic conception for the title.
For example, the turbid waves of the Yangtze River flowing eastward are worrying (Chutian Metropolis Daily, February 4, 2002). Obviously, this is an environmental news about the destruction of ecological environment. By quoting poems, the author slowly draws a picture of the Yangtze River, which is magnificent and endless. Unfortunately, the water in the Yangtze River has become turbid and yellow, which has caused great psychological contrast to readers.
Rolling the Yangtze River is magnificent; Turbid waves burst their banks, and my heart is full of worries! The other "Death to the East" can't help feeling the great changes in ancient and modern times and how strong the contrast is, which has aroused readers' strong psychological * * *. For example: garbage mountain, garbage mountain, causing residents pain, I do not know when to move? Smelly water, smelly water, flowing into the streets, pedestrians are all worried! (2001February 2 1 Changjiang daily) this topic is modeled after Bai Juyi's poem "sauntering, swilling, flowing to the ancient ferry in Guazhou.
Wu Shan is a little sad. Think long and hate long, until it's time to pay back.
Yueming people lean on the building. The use of parody makes readers vividly aware of the serious harm of unmanned garbage disposal to local residents, which makes the title more vivid.
At the same time, repetition and rhyme make people read smoothly and add a lively atmosphere to the title. How can the canal be unblocked? (Theme) Today, the West Lake can get100000 tons of living water a day (subhead) (Guangming Daily, May 9 198 1). The theme is to imitate Jia Zhu's book "Half an acre of square pond opens, the sky is high and the clouds are light * * *".
Ask where the canal is so clear, because there is running water at the source. This title aptly and vividly shows the scene after the West Lake was injected with flowing water, and the beautiful scene of Tianshui sparkling seems to emerge in front of readers.
The title is natural with the poems of predecessors, giving people a good feeling in form and artistic conception. For example, the headline "Lampe, Zi Ju, Huang Qianjin, Looking for a red dress who will make a wedding dress for the couple" (China Youth Daily, June 2 1995) reflects the news that the new bride has caught up with a good day. The beautiful ruby dress is no longer made by herself, but by her daughter.
The flexible use of poetry makes the title full of charm, implicit and freehand brushwork, strong color contrast and rich phonology. It is not self-evident that he eulogizes social progress and development and endless new things. In the meantime, I put forward a question, which is imaginative, poetic and picturesque, and it has been vividly expressed, with endless aftertaste.
Another example: what is the upcoming flower market in Guangzhou (quote topic)? Reporting the spring news for you. This year's flowers are more popular than last year (theme) (198265438+1Yangcheng Evening News on October 22nd). A poem quoted in the title makes people feel full of spring. It can be said that because of this stroke, the embroidery is wonderful and the title is full. For example, the spring breeze makes people far away intoxicated and regards the store as their own (theme). The hospitality of Zhenjiang Restaurant really deserves its reputation (subhead) (Wen Wei Po, 1982 12 10). The theme of this example comes from the poem "Lin 'an House" by Lin Sheng, a poet in the Song Dynasty. "Warm wind blows the guests drunk."
The news is accompanied by this title, which is full of new ideas and has a sharp increase in interest. From this point of view, by using parody, classical poetry is skillfully integrated into news headlines, which vividly expounds news facts and highlights news themes. Those news headlines that combine poetry and draw lessons from the artistic skills of painting and the situational implication of poetry bring readers a beautiful aesthetic feeling and leave a deep impression, making news headlines more attractive.
2. 15 news headline+news lead 1. Eight officers of Taiwan military were punished for drinking and singing during working hours (0 18:35 10/3/0/day) 2. 24 Egyptian tourists stranded in Hong Kong arrived in Hong Kong (065438+365438 10+16) 1 08:44) 4. There were five earthquakes in Hualien, Taiwan today, with the largest scale of 5.3 (0 1, February, 17:45) 5. Myanmar Federal Parliament nominates vice presidential candidate 02-0 1 23:58 6. A 5.6-magnitude earthquake struck andaman islands, with no casualties reported. The bank's net profit in the fourth quarter was $654.38+300 million 02-02 23:47 8. Portugal's borrowing costs fell, and the national debt of euro zone countries generally rose 02-02 23:22 9. The U.S. Treasury delayed the date of touching the debt ceiling by three items, respectively, at 2 2: 55 on February 22, 2002.
3. 15 news headlines+news clues 1. Eight officers of the Taiwan military were punished for drinking and singing during working hours (10.310.35).
2.24 Egyptian tourists from Hong Kong arrived in Hong Kong (065438+1October 365438+1October 16:06).
3. People in Taiwan Province demanded that Chen cursor be driven away by the authorities (0 18:44 10/0/)
4. There were five earthquakes in Hualien, Taiwan today, with the largest scale of 5.3 (01February 17:45).
5. Myanmar's Federal Parliament nominates vice presidential candidate 02-0 1 23:58.
6. No casualties were reported in the andaman islands earthquake with a magnitude of 5.6. How about 02-0 1 23:44?
7.BBVA's net profit in the fourth quarter was $654.38+300 million 02-02 23:47.
8. Portugal's borrowing costs fell, and the national debt of euro zone countries generally rose 02-02 23:22.
9. The U.S. Treasury postponed the date of hitting the debt ceiling 02-02 22:55.
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