(1) Stick to it for ten years and set a national record. Authoritative media commented that "cultural weekend, with its large scale, long time and variety, broke the record of the whole province and even the whole country, which is really rare." "Since the premiere of" Into the Symphony "on April 15, 2005, the cultural weekend party has been attracting people's attention from all walks of life with its unique characteristics of" appreciation and combination ". At present, cultural weekend parties are held at least 48 times a year on average, with more than 480 performances at 10, benefiting more than 400,000 people. The party has always adhered to the principle of "culture benefiting the people", with "public welfare tickets" as the main theme, and the attendance rate is as high as 90%. High-quality activities often require extra seats. At 7: 30 every Saturday night, there is a long queue at the entrance of the Cultural Weekend Theater, and the audience queues to enter, forming a unique landscape of the Cultural Weekend.
(2) Appreciation is combined with unique performance forms.
There are various artistic performances at the cultural weekend party. It puts symphony, new folk music, modern dance, ballet, Sichuan opera, puppet show, drama, Cantonese opera, magic and acrobatics on the stage, and puts artistic explanation and artistic performance in the same important position. It is a unique manifestation of the Party. The party will combine "appreciation and knowledge" with "elegance and fashion". By inviting outstanding art teams and artists at home and abroad to perform, with on-site explanations from professionals, it aims to promote the spread and exchange of elegant culture and ordinary people. As the main cultural brand of the "Cultural Weekend" series, the cultural weekend party not only emphasizes the appreciation, artistry and appeal of the program, but also allows the masses to get in touch with the culture at zero distance, relax their bodies and minds in the enjoyment of beauty, cultivate their temperament, form a "cultural weekend" phenomenon that appeals to both refined and popular tastes, and create a city cultural business card with Dongguan characteristics.
(3) the combination of public welfare and marketability. "Cultural Weekend" is a well-organized cultural activity with strong public welfare with the strong support of governments and cultural departments at all levels. Under the prospect of vigorous development of cultural industry, taking the road of market-oriented operation has become an inevitable choice for many public cultural activities to gain sustained vitality, and the "cultural weekend" party is no exception. In order to optimize the operation mechanism of "Cultural Weekend", strengthen the awareness of cultural self-development and guide cultural consumption habits, the "Cultural Weekend" selected some high-quality events to implement low-priced (30-50 yuan) ticket sales, guide the concept of cultural consumption and cultivate the performance market.
(4) Combination of planning and flexibility. The party is planned to be a monthly theme cultural exhibition and a boutique quarterly cultural exhibition. At the same time, integrate local art resources, and spend no less than 20% of the total performance every year to support and tap local high-quality cultural and artistic resources and promote the promotion of local culture. For traditional festivals or special anniversaries, a series of special performances with strong themes are also planned to expand the propaganda influence, create an atmosphere and present a "cultural feast" for the broad masses of the people. In addition, strengthening the linkage with all walks of life and integrating local resources in Dongguan not only introduced excellent foreign cultural products, but also promoted the display of local culture.
(2) Cultural Weekend Forum
On June 5438+1October 2 1 in 2007, the lecture was officially opened, with the aim of "transmitting culture with sound and enriching life with culture". After continuously launching the theme of "Art Appreciation" in the innovative form of "combining lectures with exhibitions", we tried a new mode of cooperation, jointly launched the "Top of China" series of forums with Southern Newspaper Group and Sun Yat-sen University, invited Mo Yan, Wang and Yilin Publishing House to publish "Talking about Literature" to the whole country in 20/0/3, participated in the Hong Kong Book Fair, and achieved a good society. 20 14 is the 50th anniversary of the establishment of diplomatic relations between China and France. The Cultural Weekend Forum took this opportunity to launch a series of activities specially planned for the ninth anniversary, which were presented in three forms: exhibitions, performances and lectures. As a major foreign-related cultural exchange activity of the country, it has also been included in the "Sino-French Cultural Spring". Innovate two new forms of "combination of performance and interview" and "orchestral accompaniment to recite poems", skillfully combine the beautiful chamber orchestra with the big forum at the cultural weekend, and greatly enhance the appreciation of the big forum through innovative forms of cooperation. It is particularly worth mentioning that "Poetry is by your side" is another innovative project jointly launched by the Cultural Weekend Forum and Nanfang Daily on February 14+08. It is also the first time that the National Primary School Poetry Festival "Campus Poetry" landed in Dongguan. The open class of "Poetry by Your Side" entered eight primary schools in Guancheng. Five famous domestic poets and scholars, such as Wang Xiaoni, Dou, Jianghu Hai, visited the campus to give lectures and feel the charm of poetry with teachers and students. The number of primary school students and teachers directly benefited reached 5000. Media reports in Dongguan and the province have aroused widespread concern in the society.
(3) Cultural Weekend Performing Arts Center
With the goal of cultivating creative talents for performing arts, government guidance and market operation are combined to cultivate all kinds of artistic creative talents and promote creative culture. The performing arts center was established less than half a year ago. On May 25th, 2007, Zhao Liang and Zhang, the performing arts center of Cultural Weekend, participated in the 82nd Blackpool Dance Festival Open, and won the Latin dance champion of the professional rising star group. In addition to the regular dance on Wednesdays and the annual New Year's Eve dance, starting from 20 1 1, the "Wan Yi Assembly" was launched to rally the local cultural forces and launch "Du Dongxiao", "Original Concert" and "Microfilm Exhibition". By the end of 20 14 and 12, * * had held more than 700 regular dances, the 10th New Year's Ball and more than 50 local trendy cultural activities.
(4) Cultural Weekend Newspaper
Culture Weekend is the second media in Dongguan with a national public offering number. By the end of 2065438+April 2005, * * * has published more than 480 issues with 35,000 copies each, promoting the "Cultural Weekend" activities, and at the same time carrying out cultural appreciation, cultural collection, cultural research and other cultural communication activities. Especially since 20 14, we have strengthened the linkage with all walks of life and adhered to the characteristics of running newspapers with culture. Self-planning 13 special topics, such as: series of special reports on the 50th anniversary of the establishment of diplomatic relations between China and France, and series of special reports on "National Public Cultural Service System" in Chang 'an Town, Shilong Town and Daojiao Town. Innovating the first special issue of hand-painted maps, Manbo Fair, Music by Your Side, Poetry by Your Side ——2065 438+04 Poetry Open Class entered the activities of Guancheng Campus, which made this newspaper not only a media presentation, but also a part of the main body of the activities, and further realized innovative development in its work.
In addition, since the official account of "Culture Weekend" WeChat was launched on September 20 14, it has pushed 1-3 articles every day, providing readers with various cultural information, complementing newspapers and presenting various cultural activities to readers in a timely manner in the fastest way and with a novel network style.
(5) Culture Weekend Magazine
Positioning as "based on Guancheng, looking at Dongguan, and excavating the local cultural value of Dongguan". It provides a theoretical research platform for "Cultural Weekend" activities. On June 5438+ 10, 2006, it was formally established, with 5,000 copies issued in each issue, and more than 100 issues have been issued. In terms of column content, the four sections of "culture", "people", "art" and "Lohas" can not only pay attention to the characteristics of local traditional culture and discuss the development and changes of foreign culture in Dongguan, but also broaden their horizons to the cultural phenomena of surrounding cities, fully embodying Dongguan's cultural vision.
(6) Cultural Weekend Youth Choir
Choir was established in September 2005, with the teaching philosophy of "singing and being a better person", insisting on cultivating members' excellent moral character as the focus of team development, and paying attention to cultivating members' sense of collective honor and independent ability. The "Cultural Weekend" Youth Choir was invited by all walks of life. Since its establishment in 2005, it has participated in various public welfare performances and various domestic and international competitions in Xiamen, Beijing, Changsha, Yantai, Hong Kong, Taipei and Guangzhou. In 2006, he won the gold medal in the 4th World Chorus Games and the silver medal in the 1st National Chorus Competition in China in 2007, becoming the best non-professional team in this competition. In 2009, he won the first gold medal in the first international youth chorus solo group in China (Yantai) and the first gold medal in the solo children's group. 20 14 Invited by Taipei Philharmonic Orchestra to attend the 14th Taipei International Chorus Festival in Taiwan Province Province at the end of July.
(7) Cultural Weekend Aesthetic Chamber Orchestra
Composed of music professionals from local and surrounding cities in Dongguan, it takes serious and elegant western classical music and popular modern music of various schools as its performance contents, including piano trio, string quartet, piano quintet and other performance forms. In the mode of operation, the innovation adopts "government-enterprise co-construction", and Guancheng District Office and Guangdong Mei Wei Ceramics Group jointly explore the development of cultural industry. Through school, community and other forms of * * * more than 40 performances.
Cultural weekend series projects won honors.
1.Silver Award of "Annual Performance Project Production" at the 2006 "Top Ten Performances in China" Cultural Weekend Party.
2. In 2006, the Youth Choir won the 4th world choir games Gold Award.
3. In 2007, the Youth Choir won the silver prize in the 1st Chorus Competition of the 6th China Music Golden Bell Award held in Changsha, China.
4. In 2007, Zhao Liang and Zhang from the Cultural Weekend Performing Arts Center won the Latin dance championship in the 82nd Blackpool Dance Festival open competition.
5. In 2009, the Youth Choir won the Gold Cup Award in the 1st International Youth Chorus and Solo Music Week in China (Yantai).
6. In 2009, Culture Weekend won the Third Innovation Award of the Ministry of Culture.
July 20th11July Cultural Weekend Youth Choir won the Silver Award in the Youth Group of the 5th China Children's Chorus Festival.
8. The 20 12 and 20 13 Cultural Weekend Forums were rated as "Top Ten Learning Brands in Dongguan" for two consecutive years.
9. 20 13 and the Party School of the Municipal Party Committee jointly launched the "Cultural Weekend Brand Field Teaching". Combined with the characteristics of "learning" in brand activities at cultural weekend, the case course of cultural brand was specially taught for young and middle-aged cadres in the city.
2065438 10+July 2004 Youth Choir participated in the 14th Taipei International Choir Festival at the invitation of Taipei Philharmonic Cultural Exchange Foundation.
XI。 In August of 20 14, Dongguan Education Bureau promoted the brands that participated in the national 20 14 lifelong learning activities.
Twelve. On-the-spot Teaching of Cultural Weekend Brand was recommended by the Party School of Dongguan Municipal Committee to participate in the selection of "Excellent Courses and Teaching Cases" for cadre education and training in Guangdong Province.
"Cultural Weekend" Series Engineering Data
The "Cultural Weekend" project ended in April 20 15. Cultural weekend party was established in April, 2005, starting at 8 o'clock every Saturday night. * * * held 480 games, totaling more than 500 games, with a total audience of nearly 400,000. The Cultural Weekend Forum was held from June 5438 to 10, 2007, with nearly 70 performances and an audience of 35,000. Culture Weekend was founded in February 2005, and published jointly with Dongguan Daily every Friday, with 480 issues, totaling nearly 6,543,800 copies. Since its establishment in September 2005, the Cultural Weekend Youth Choir has been training every Saturday during the day. After 5 10 weekend, * * has held 1400 chorus training classes, trained more than 800 members of/kloc-0, and trained nearly 2000 class hours. At present, there are 250 members, who have participated in domestic and international competitions for 5 times and exchanged activities 1 1 time. They have been to Taiwan Province Province, Hongkong, Beijing, Yantai, Changsha, Guangzhou, Zhongshan and other places, and participated in more than 60 large and small public welfare performances. Culture Weekend magazine was founded in February 2005, published on 10 in June every month, and issued on 1 12 with a total circulation of 550,000 copies. The Cultural Weekend Performing Arts Center holds regular dances every Wednesday and Friday, participates in local cultural activities once every quarter, holds nearly 700 regular dances, 10 New Year's Eve dances, 36 "Wan Yi Assembly" series trend cultural activities, gathers 12 local music teams and individuals, 8 street dance teams, and 15 micro-film teams. On the Cultural Weekend, Weimei Chamber Orchestra was established on 20 1 1 and performed more than 40 performances in the mode of "government and enterprise * * *".