The Chinese Poetry Conference, like the previous Chinese dictation conference, idiom conference and riddle conference, is a cultural program independently developed by CCTV Science and Education Channel, but compared with the previous three files, it has its own innovations.
Hundreds of people strive for poetry to win the championship, opening up a new look of cultural programs
Life is not just the present, but also poetry and distance. Programs should not only have established forms, but also have novel structures. Different from the previous CCTV literary programs, the Chinese Poetry Conference has increased its competitiveness in the quiz: 106 contestants participated in each competition. Among them, five challengers first answered questions on the same stage with the 100-member group, and the one with the highest total score entered the "championship" with the previous champion to compete for the post of chairman of the competition.
What kind of sparks will such a hundred-person war erupt?
First of all, more than 100 contestants are different in age, nationality and occupation, but they all have one thing in common: there is an interesting story of "cutting and confusing" between poems.
There are three groups of talented poets: 1. Only those who truly understand and love ancient poetry can be regarded as real participants in the contest. 2. Foreigners who are deeply influenced by China culture and love China culture, the existence of such a special group will inevitably make the audience in front of the TV feel ashamed; 3. There is also a class of topic makers and chicken soup agitators, who obviously exist to better highlight the entertainment of the program.
Li Shangrong, the first 7-year-old girl who appeared in the first competition, was "familiar with 300 Tang poems" at an early age. Although he is young, his lively and steady personality makes Li Shangrong look very calm on the stage, and he also sang the idol Du Fu's "Delighting in Rain on a Spring Night" live: "Good rain knows the season, when spring happens ..."
When the host Dong Qing asked her why she liked Li Bai at first, and later changed it to Du Fu, Li Shangrong's sentence "Because he is too naughty, he loves to drink" was very interesting and childlike, which caused the audience to burst into laughter, and even the two commentators were amused by the little girl's humor.
Russian young man David's response to China's ancient poems on the stage is expected to make many viewers at the scene and in front of the TV set feel ashamed. Seeing David's performance, are you ready to open the Tang poetry and Song poetry abandoned in the corner again?
Commentators' humorous interpretation brings poetry closer to us.
In the program, the performance of the guest reviewers has been "liked" by many netizens. When Meng Man, an associate professor at the School of History and Culture of Minzu University of China, explained why red beans represent acacia in China, the background music properly paved the way for red beans in Faye Wong, so that this program with strong cultural flavor was smoothly integrated into the elements of entertainment, which was naturally unpretentious and just right.
Another guest commentator, Kang Zhen, a professor at the College of Literature of Beijing Normal University, said: "When people smell the fragrance of rice, they will also think of Jay Chou's Xiang Tao when they interpret Xin Qiji's fragrance of rice." The audience burst into laughter again, and Dong Qing then teased Kang Zhen: "You don't want one?" Pushed the program to a small climax and attracted cheers from the audience.
The most entertaining person is Li Bo, a professor at Nanjing Normal University, the guest of the second evaluation. Who is "General Xie" in "General Bai Yi Lao"? In this topic, Li Bo once joked: "Li Bai is a diehard fan of Xie Jia, so he lived in Nanjing in his later years. Du Fu is a die-hard fan of Zhuge Liang. In his later years, Du Fu Caotang was closer to Wuhou Temple, which is the behavior of fans chasing idols. "
In this way, have we ruined the poems that have always been regarded as the treasures of China's traditional culture? Of course not! In the new era, the interpretation of traditional culture will also bear the brand of the times, but the premise is that it is carried out on a non-toxic basis. The director group is very accurate in this point, awesome!
Let cultural programs be labeled as variety shows with fancy questions.
The way you draw my guess is a common scene in variety shows, but it is still rare in cultural programs. In "Chinese Poetry Conference", commentator Kang Zhen's drawing made the contestants guess the words, which made the program instantly labeled as a variety show. In the program, impatient chen more guessed that "the night when I saw the guests off, the maple leaves were blooming and the autumn wind was rustling along the Xunyang River" was "parking in the maple grove late, the frost leaves were red in February" presented in Kang Zhen's "Horse-drawn Carriage Map of Maple Grove", which immediately eased the tense answering atmosphere at the scene.
"Chinese Poetry Conference" implanted this form of entertainment into the program, which made the audience's thinking mood taken away by the picture, made it more difficult for players to answer questions and caught the audience's eye. I want to use the current buzzwords to ask: Directors, do you know that you are so powerful?
From Chinese characters, idioms, riddles to poems, CCTV will carry the culture to the end.
From Chinese characters to idioms to poems, CCTV has spared no effort in promoting traditional language and culture.
Starting from Chinese characters, the basic unit of China's language and writing, there was a Chinese dictation conference, which gradually changed to idioms, so there was the China idiom conference, and there was also a riddle that the Chinese nation had regarded as a folk language art for thousands of years. So the China riddle conference was launched every year, and then China's poems, which were always regarded as national treasures, went steadily, but won the audience's love. Judging from the Douban score, the Chinese Character Dictation Conference and the China Idiom Conference maintained high scores of 8.4 and 9.2 respectively. It can be seen that the content of the program is, after all, a familiar but "unfamiliar" China traditional culture in China.
With cultural variety as the carrier, the Chinese Poetry Conference popularized ancient poetry, shared the beauty of poetry, felt the interest of poetry, learned nutrition from the wisdom and feelings of the ancients, and understood the cultural essence of Chinese poetry through competitions among contestants and guest comments.
On the surface, it is a program to help 65.438+0.4 billion China people relive their traditional culture, but the pattern has been enlarged. In fact, this program is a channel for China people to understand and relive the ancient culture of China, and it is also a channel for foreigners to learn China culture. The program virtually opened a window for the export of China traditional culture. Some cultural critics said: "Compared with idioms, poems with concise language, dense composition, rich emotions and rich images are more expressive. From the perspective of cultural inheritance, it is urgent to inherit and develop traditional poetry.
Although the main part of the program is a one-on-one contest, Meng Man and Kang Zhen's introduction of the inner meaning of ancient poetry, the explanation of poetry allusions and the interpretation of poetry from different angles such as philosophy and art have added a lot of color to the cultural popularization of the program.
It doesn't matter how many questions the contestants answer correctly or how many points they win. What's important is that through the stimulation of the program, the audience can re-read the Tang poetry and Song poetry around them and regain the traditional culture, just like the Chinese character dictation conference of that year. This time, while watching the program, they reviewed ancient poems, so that traditional culture could "cross" back to modernity and "cold" knowledge could ". In the program, the interaction between the host and the contestants, the interaction between experts and scholars, and the interaction between the 100-member poetry group make the program interesting and go up a storey still higher.
It really hurts the director group to think about these ultimate goals. Quietly ask: the director group is so powerful, why not go to heaven?
There are inexhaustible materials in China's traditional culture. Instead of spending a lot of money abroad to buy copyright and consume celebrity privacy, many reality show production companies might as well start with the content around us, tap the profound culture of our nation and find content that nourishes us at home. If you really need to develop an incubation IP, traditional culture is definitely a big IP that is always new.
It is also a cultural program related to poetry. If "Chinese Poetry Congress" is a "guessing" poem, then "The King of Poetry" by Sichuan Satellite TV is a "singing" poem, and one is an ancient poem and the other is a modern poem. Although there was an era before poetry, there was a subtle relationship between the two kinds of poems. The former is the reference of the latter, and the latter is the inheritance and innovation of the former.
How to bring poetry culture back to public view is a problem that Han Jiaozi, a senior producer of cultural programs, has been actively thinking about and even racking his brains. But the result of thinking is the Chinese Poetry Conference broadcast by CCTV 1 and the poetry culture program "The King of Poetry" broadcast by Sichuan Satellite TV every Saturday.
Different from the simple answering form of the Chinese poetry congress, the King of Poetry added a cross-border mix-and-match program mode, which reunited "poetry" and "song" in parallel time and space, and this mode also triggered a retro trend about modern poetry. In the field of cultural programs that are often labeled as "innovation", Han Jiaozi, the producer of "Poetry King", said that the program creativity is particularly grounded. "We don't innovate, we are just porters looking for the original carrier of poetry."
In Han Jiaozi's view, if cultural programs are held seriously, it will definitely arouse the disgust of the audience; However, excessive entertainment has lost the original meaning of cultural festivals. "In such a market environment, cross-border, variety exploration and transformation are wise choices."
Gold is not enough, no one is perfect, and so is the program. As a new program, although the audience likes it again, there are still some shortcomings and areas that need further improvement. For example, the Chinese Poetry Conference, which lost some contestants due to space reasons, should be called a wonderful quiz session. After all, "incomplete broadcast" will cause some deficiencies in the content of the program and affect the audience's viewing mood. The content links and talent shows introduced by players account for a little more. After all, talent is just icing on the cake, and the answers of the hundred-member group and the players are the key points.
In the face of the noisy and impetuous modern society, the arrival of the China Poetry Conference undoubtedly throws a big question to everyone: How can an impetuous society live poetically? As a cultural program, "Chinese Poetry Conference" can be used as a reference for future cultural festivals, introducing competitions, integrating entertainment and cultural promotion, and combining with appropriate program forms, it will continue to make China traditional cultural programs "calm" but "eternal".
(Editor: Yan Shuai, Song Xinrui)