1. new york Times: The price of cleverness.
www.nytimes.com/2008/05/07/opinion/07wed4.html
2. Read the first article The New York Times, can you become a person who creates new habits?
www.nytimes.com/2008/05/07/opinion/07wed4.html
3. Read the second Scientific American. Who is your father? The answer may be in the drugstore.
www.sciam.com/article.cfm? Id = "Who is your father?" in the drugstore.
4. Read the third issue of McKinsey quarterly Global Worker Education.
www . McKinsey quarterly . com/Educating _ global _ workers _ 1375
5. New problems
encarta . MSN . com/encyclopedia _ 76 156 1730 _ 6/culture . html
Second, 20 10 sources of English reading and translation questions for postgraduate entrance examination
20 10 knowledge application test source:
The cloze part of English for postgraduate entrance examination uses an article in The Economist on June 6, 2009. The main content of the article is to criticize and reflect on a classic theory in sociology: Hawthorne effect. The difficulty of this article is moderate. Proposition experts have also rewritten the topic to a certain extent.
/s/blog _ 569c4e040100dmj.html query Hawthorne effect or lightness skill; Questioning Hawthorne Effect, June 6, 2009
20 10 PubMed English Reading Zhenti Source:
The second reading article
/magazine/content/08 _ 09/b 407306847 1067 . htm
The third reading article:
Harvard business review 200702, entitled: accidental influencer.
The fourth reading article
Accounting rules have been attacked. Standard setters should defend them. Politicians and banks should stop. The Economist Staff-Economist Magazine, April 2009 10.
The source of the new problem:
/abstract.aspx？ Docid= 104383, European grocery wholesale market
20 10 translation source:
The original text is selected from Shaxian Years: The Natural Meditation of the Leopard. This book is a classic about environmental protection and ecology. The Chinese version was translated by Wu Meizhen and published by China Social Sciences Press.
Give some suggestions to the students who took the postgraduate entrance examination in 20 1 1;
1. lay a good foundation. Judging from the rewriting of articles and the trend of test propositions, the vocabulary requirements of the syllabus for postgraduate entrance examination are still very strict, and it is necessary to recite words at the beginning of preparing for the exam and break through the word barrier.
2. Choose updated counseling materials and language materials. Judging from the examinations in recent years, the article style and examination questions in the reading comprehension part of the postgraduate entrance examination are closely related to the rhythm of the times, and the theme is very prominent. Therefore, it is very important to choose suitable reading materials for postgraduate entrance examination to strengthen reading.
Third, 20 10 1 month MBA translation questions Source: Excerpted from Advanced MBA English
The original text comes from a magazine called Experience Life, and the author has made some changes. The original and revised articles are as follows:
Sustainable development has become a fashionable word, but for ted ning, this concept will always have personal significance. After experiencing a painful unsustainable period, he clearly realized that the values of sustainable development orientation must be expressed through daily actions and choices.
Ning, director of LOHAS (Healthy and Sustainable Lifestyle), a sustainable living information exchange based in Boulder, Colorado, recalled that in the late 1990s, he spent a year (the author changed the word to chaotic) selling insurance. He experienced the boom and bust of the Internet (the author seems to have changed the word to bur). And, eager to find a job, I signed an intermediary company in Boulder.
It didn't go well. "It's a very bad move, because that's not my passion," said Ning, whose ambivalence about the job predictably turned into a lack of sales. "I am in pain. I am so anxious that I will park my car by the road and vomit, or wake up in the middle of the night and stare at the ceiling. I have no money and need this job. Everyone said,' just wait, you'll get through this. Give it some time.' "
Ning persisted for a year because he didn't know what else to do, but he felt that his happiness and health were affected. He finally resigned and came across Lohas in an advertisement for a data analyst. "I don't know what Lohas is," he said, "but it sounds good." Facts have proved that this is more suitable than he imagined.
At that time, Lohas just held a small annual meeting in Boulder. In this forum, progressive companies can get together and exchange views on how to reach the value-driven consumer group-Lohas Market, which seems to be attracted by products and services that reflect their interests in health, environmental management, social justice, personal development and sustainable living.
Compared with the disastrous involvement in the insurance industry, Ning's new job feels like going home. He grew up at the foot of the Rocky Mountain outside Denver. He loved outdoor activities and respected the earth since he was a child. His parents were role models of social activities-their family traveled around. His parents once founded and operated a non-profit organization to provide small loans to small businesses in Vietnam and Guatemala. He has three sisters adopted from Vietnam and Korea. He studied international relations and Chinese at Colorado University, and easily integrated into the Boulder lifestyle-commuting by bike, eating organic food, buying local food, etc.-although he didn't experience patchouli and long hair as many of his peers did. He chose the university ski team, and after graduation, he served as the coach of the Japanese development team during the 1998 Nagano Olympic Games. )
Ning started at the grassroots level and rose rapidly in the organization, becoming an executive director in 2006. "Lohas was a sleepy meeting in Boulder when I got the job," Ning said. Today, the forum is booming, the organization is expanding and the market is evolving. Ning has gone far beyond the position he accidentally found in the job advertisement. "I don't think this is a job. This is really more like a call. "
Ning (4 1) is responsible for the coordination of meetings, and supervises the organization's annual periodical and website (www.lohas.com), and compiles research on the development trends and opportunities of enterprises. He also traveled around the country to publicize and explain the concept of Lohas and the emerging markets it represents.
Sociologist Paul Ray defined Lohas as a "cultural creative person" for the first time in the mid-1990s. Now, the American market segment that accepts Lohas grown to about 410 million consumers, accounting for about 19% of American adults. But these Lohas consumers are strongly influencing other people's attitudes and behaviors (witnessing an increase in interest in yoga, all-natural products, simplicity and hybrid cars). This is why Lohas-related products now generate about $209 billion in revenue every year.
"In the past two years, a green wave swept through us," Ning said. Ning said that riding the wind and waves is not to catch up with the trend. It is linked with a set of shared internal values and works on it. "People know what is authentic. You can't preach this lifestyle without practicing it, "he said. He and his wife Jennifer live in a solar-powered house, grow organic vegetables in their backyard and drive a car that can run 48 miles per gallon. He even bought carbon offsets to offset the impact of mobile phones on global warming.
Ning stressed that there are many different ways to "live a happy life". In the final analysis, this is actually to find a meaningful and feel good lifestyle-both now and in the future. "People are looking at themselves," he said, "and asking themselves,' What really makes me happy?' Is it because I can go out and buy that huge flat screen TV, or because I can spend a quiet night with my family and just go out and play scrabble? "
For Ning, this is obvious. He always plays scrabble.