But don't think that the traffic you get for your position is free. You are doing local marketing today. Earth? This word will not disappear with the end of this marketing, it will be engraved in the memory of consumers and affect their decision-making one day.
Hi-tea: Hi-tea exaggerates the low level of the store, and the advertisement completely opposite to the previous propaganda style of Hi-tea will attract a lot of attention and discussion, and will also bring the volume and flow of new product release to a peak.
There are many cases of well-known brands like Xicha advertising local flavor. For example, Alipay, Taobao, Tencent and so on. They all made advertisements with local flavor, and their advertisements also attracted great attention and traffic at that time.
The typical trump card brand of Hainan coconut milk is Hainan coconut milk. Its bottle is mainly in black, blue and Huang San colors, and it is densely covered with words, which is impressive.
At present, few beverage brands adopt this design style, but Hainan coconut juice is still used, which is different among many beverage brands.
In recent years, the advertisements of Hainan coconut palm juice still use simple and rude advertising language, which was shouted by Lacker? I've been drinking since I was a kid, okay? .
Around 20 17, the well-known "blue moon", the local advertisements of Zhazhahui captured most people's computers, which made them? Slag fai? This word has become a popular stalk, and its endorsement game "Playing the Blue Moon" is almost a household name.
Jingdong Finance also looks at hooligans. An advertising scene of Jingdong Finance is like this:
An uncle dressed in old-fashioned camouflage and migrant workers took his mother by plane for the first time; When my mother felt sick and wanted to throw up, the simple uncle asked the stewardess if she could open the window or change seats. My uncle's clothes and demands won the contempt of the young couple who looked like nouveau riche. Old hat, haven't you ever been on a plane? Open the window, who is responsible for the accident?
The flight attendant's operation is really chaotic, not to help solve the problem of uncle and mother's physical discomfort, but to say, do you need to upgrade? Upgrade fee 1290 yuan.
Uncle a face of embarrassment, a look at the phone only 53 yuan.
At this time? Wang Fried? A boss-like man said firmly: I will pay for the upgrade. ? He pressed it with his uncle's mobile phone two or three times, and 1.5 million went to his uncle's account? Is this 654.38+500,000 yuan of JD.COM gold bars? Reserve fund? .
Uncle is very nervous. This is an online loan. The boss explained, no problem, in short, it's good.
Finally, it is how to use JD.COM gold bars to guide the operation.
Is this kind of advertisement aimed at the poor first? Ruthless ridicule.
? Second, conceal key information and maliciously induce consumption. ?
Finally, and worst of all, the users of this wave of advertisements are directly aimed at ordinary middle-aged workers who don't have much spare money, have a heavy family burden and have a low education level. ?