How to write a good essay, what are the main points?

Whether prose can be written well depends on whether it can be conceived well. Conception, including what aspects? Some people say that the main idea is to arrange the structure of the work. I think this understanding is too narrow and one-sided, and it can't include all the work to be done in the thinking. Generally speaking, the conception of a work is the author's thinking activities in the process of writing, including selecting materials and refining themes, brewing and determining themes, considering plot arrangement and structural treatment, and choosing appropriate forms of expression. These aspects should be solved in the process of conception. Of course, everyone has his own conception method. The formation of a work is completed through a long-term conception process, and some are conceived in a short time. In addition to different ideas, as far as the work itself is concerned, different styles of things should have different ideas. The conception of poetry is different from that of novels. There are also differences between novels and essays. Prose, unlike novels, has a complete plot, fleshy characters and highly concentrated contradictions, which is not attractive. Prose often gives people an inspiration, an idea, an artistic conception and some knowledge. Prose also writes people. It can write a person from beginning to end, a fragment of a person, a flash of thought, one or several things about a person, and even a flash of activity. Such prose should be more artistic in the process of conception. The so-called "prose is easy to write but difficult to do", just like "easy to learn but difficult to master" in Go, it is not easy to write a good essay. The first is in concept. It is impossible to write a good article without good ideas. My literary thinking is rather dull. Every time I write a composition, I always feel that I spend the most effort and the longest time on conception. Once the idea is good (by good, I feel satisfied), I think I can write, but it doesn't take long. Sometimes, if you start writing without a complete idea, it will be difficult to write, or even impossible to write. Even if you bite the bullet and write, you are not satisfied. Therefore, before writing, try to conceive as well as possible, which can not be ignored, and you should not rush to achieve success when writing articles.