The art of Chinese characters has a long history, is extensive and profound. It brings together thousands of years of wisdom and civilization in our country and contains rich aesthetic connotations. Chinese character font design is constantly developing with the increase in market demand. However, due to the expansion of digital art and font resources, a large number of designers rely too much on the selection of fonts, without considering the redesign of text in artistic creation. It tests the designer’s creative awareness from the perspective of Chinese character imagery, as well as his understanding of font structure.
Image refers to an artistic image created from objective objects through the unique emotional activities of the creative subject, that is, the "image" that embodies "meaning". The image of font design is reflected in several aspects:
Cultural identity
Regional culture
Era culture
Popular culture
Industry Attributes
Symbolic Image
Personal Interest
At the same time, these seven aspects also express the unity of form and meaning when designing fonts. , the starting point for creating design works with unique meanings.
The transmission of textual information and emotions is the functional attribute of text. In modern font design, words not only convey information, but also strengthen the emotion of the information with their external design image. The way the inner meaning of the font is expressed is what inspired this unique mood. The uniqueness of the Chinese character font design image should be "concept-based", which means that the essential characteristics of the information are accurately expressed in the design image from the inside out, so as to achieve the unity of form and meaning.
The theories of "calligraphy and painting have the same origin" and "six books" all explain the flexibility of the images and meanings of Chinese characters. The trinity of Chinese characters' pictograms and "sound" and "meaning" expresses meaning, releasing endless deep ideas. The nutrition it provides is exactly what the designer pursues. It is harnessed in the new spiritual field of the times and blooms brilliantly.