First, present the future development blueprint of the sub-center from all angles.
The special program "Talking about the 14th Five-Year Plan, Talking about Sub-centers" focuses on important issues such as the construction of "two districts", ecological environment, cultural tourism industry and improvement of people's livelihood, and invites people in charge of various fields in Tongzhou District to enter the live broadcast room one after another to summarize the development achievements of urban sub-centers during the 13th Five-Year Plan period, and to talk about the development goals and working ideas of regional, ecological and cultural tourism in the next five years, so as to show the sub-centers during the 14th Five-Year Plan period.
The special program has a clear theme and detailed content, focusing on the important value of the city's sub-center. At the same time, it expounds the important deployment of the sub-center in regional construction, ecological development and cultural prosperity in the next five years, and draws the blueprint for the development of Beijing city sub-center in the important period of the 14 th Five-Year Plan, highlighting the demonstration and leading role of the capital of the first good, and the public opinion guidance effect is good.
Second, the "conversational" communication voice enhances the intimacy and appeal of the content.
The series of programs "Talking about the 14th Five-Year Plan and Talking about the Sub-center" creatively spread the voice, pushing the "top leaders" to face the citizens' friends in the form of "dialogue" interviews, and passing on the development plan of the Sub-center during the 14th Five-Year Plan to the audience, abandoning the boring and blunt propaganda voice in the past, enhancing the sense of interaction and closeness, which is conducive to narrowing the distance with the public. At the same time, the program practices the concept of audience-centered production, fully considers the audience's listening experience and information needs from the perspectives of problem cutting, dialogue and communication attitude, and public understanding, effectively empowers political communication, and enhances the closeness and appeal of program content.
On April 27th, this program interviewed Shi, deputy director of Tongzhou District Ecological Environment Bureau. During the dialogue, the guests showed the ecological highlights of the sub-center during the 13th Five-Year Plan period, such as pollution control, emission reduction and water environment improvement, with rich and detailed data comparison, such as excellent days, sewage treatment rate, forest coverage rate and green area, which was convincing, enhanced the audience's understanding and enhanced the citizens' democratic participation to a certain extent. In addition, in the program, the host guided the guests to ask questions about the ecological planning during the 14 th Five-Year Plan period. The guests effectively responded to the public's concerns in specific areas such as "handling complaints as soon as possible", introducing clean energy, and low-carbon transportation, showing the spirit of the sub-center to actively serve the people and reflecting that the development plan of the 14 th Five-Year Plan meets the people's expectations. In the voice of communication and close dialogue atmosphere, the report strongly highlights the sense of gain and happiness brought by the development of urban ecological civilization to the citizens, and accumulates strength for the development during the 14 th Five-Year Plan period.
The special program directly talks to many "top leaders" in Tongzhou District. The interview is close to in-depth, the policy interpretation is in place, and the data is detailed, which is convenient for the audience to understand, understand and participate. Enhance communication and trust in the dialogue, and effectively improve the publicity effect of the theme.
Third, three-dimensional publicity, live interaction, enhance the influence of media communication.