Today, Mazda VI has gradually gone away, and other models of FAW Mazda are following in the footsteps of Ma Lao VI and continue to travel around the world.
A sudden change has made all brands in the automobile circle hard to escape. In February, more than 80% of sales declined, which made the monthly sales of some stores of FAW Mazda 4S drop to double digits or even single digits. Although the horn of returning to work has sounded and the complete prevention and control measures in the store are also very appropriate, FAW Mazda's sales volume is still in a slow recovery due to the small number of stores and small transaction volume.
If the market remains cold for more than three months, the consequences will be an unavoidable problem that no one wants to imagine.
To this end, cars from the media cluster combined with Che Wenxuan, Six-Circle Car, Yujie Faner, Daqi Kanche, Xiaoqing Automobile Forum, Che Wenzhi, Ai Jueluo, Long Automobile, Northern Automobile Market, No.1 Automobile, Harbin Automobile Guide, Driving Concept, Le Sports Car Life, Buying a Car, Xuanyuan Automobile Association, Harbin Automobile Circle, Morning Explosion Car Vision, China Jilin Network, Kanto Automobile Network, etc. March 5, Ghost. What kind of policies do you want from the manufacturers?
For privacy reasons, after repeated communication, the interviewed general manager of FAW Mazda 4S shop refused to give his name, so Brother Ghost had to use the pseudonym Langli Baitiao (Zhang Shun)? To replace.
1, Ghost Fighting Car Cluster: Has it officially resumed work? When did you come back to work? What is the current situation?
Zhang Shun, FAW Mazda: Our store started to resume work in an all-round way on February 25th. At present, all on-the-job personnel perform their duties and are preparing for market recovery.
2. Ghost Fighting Car Cluster: Due to the epidemic situation, has your brand OEM launched any epidemic response measures for dealers? What are the countermeasures in the store? Are employees who go to work in the store and consumers who come into the store to see and repair cars effectively protected? How did you do it!
FAW Mazda Zhang Shun: In response to the epidemic, FAW Mazda OEM issued relevant documents for prevention and control; At present, our exhibition hall ensures regular disinfection, and vehicles from other places ensure disinfection in and out of the warehouse. It is required that people who go out must wear masks all the time and be fully disinfected after returning to the store. Customers entering the store must wear masks and take their temperature to register.
3. Ghost Fighting Car Cluster: Although February last year was the Spring Festival, how far is the sales volume compared with the same period last year? Please tell us about the number of pre-sales stores and after-sales turnover in February.
FAW Mazda Zhang Shun: Compared with the same period of February last year, the sales volume difference was 36 vehicles; In February, the number of stores sold was 58, and the after-sales turnover was less than 700,000.
4. Ghost taxi cluster: What was most affected by the epidemic in February, sales or after-sales? What percentage will the output value be worse than the same period last year?
FAW Mazda Zhang Shun: The biggest impact in February was sales; It has dropped by 82% compared with the same period of last year, and there has never been such a big gap in so many years.
5. Ghost Fighting Car Cluster: Did the main engine factory cancel the assessment index in February? What's the stock ratio? How big is the gap compared with the same period last year? If the assessment index is resumed in March, can it be tolerated?
FAW Mazda Zhang Shun: FAW Mazda OEM has cancelled the assessment indicators for February and March; At present, the inventory ratio is about 460%, which is 365,438+03% higher than the same period last year? This stock ratio is almost unbearable for our store.
6. Ghost Fighting Car Cluster: In view of the current situation, has the OEM launched a dealer support policy? Can we ensure the most reasonable operation of funds now? How much is the acceptance bill for car purchase? How much is the interest for one month? Where is the most difficult part at present?
FAW Mazda Zhang Shun: FAW Mazda OEM has issued certain policy support, mainly including financial policies such as extending the interest-free period of acceptance and the bank not charging interest; It can also ensure the reasonable operation of funds for the time being; At present, about 140 cars in our store use acceptance bills; At present, the most difficult thing is the high inventory pressure. The urgent task is to digest the inventory as soon as possible and let the funds return.
7. Ghost Fighting Car Cluster: How long can the store last in the current state? If the epidemic lasts for three months, where will the first problem stand out? Admission fee, rent or personnel fee.
FAW Mazda Zhang Shun: As far as the current situation is concerned, if it persists for another two months, the problem is not big, but if it is longer, it is hard to say; If there are special circumstances, the admission fee will be the first question.
8. Ghost taxi cluster: Did the store reduce non-combatants because of the epidemic? Are employees self-isolated on their return trip?
FAW Mazda Zhang Shun: Fortunately, there is no such reduction at present; It's just that there is another employee who is isolated at home as required, so there should be no problem.
9. Taxi-taking cluster: The epidemic situation caused a decrease in customers entering the store and a decrease in after-sales maintenance turnover. What behavioral changes will this epidemic bring to customers and what adjustments should be made to customers? For example: watching cars online, selling cars online and selling cars on the spot. What is the proportion of online sales at present? Do existing car owners have on-site maintenance services, and what is the proportion?
FAW Mazda Zhang Shun: Now we can only sell cars online. During this period, online sales accounted for more than 50% of total sales; As for after-sales Five Blessingg, we can provide on-site maintenance service if customers need it.
10, Ghost Taxi Cluster: In response to the decrease in liquidity caused by the epidemic, did the OEM increase the preferential treatment for the models sold in February? Is there any subsidy in business policy?
FAW Mazda Zhang Shun: At present, the main engine factory has not increased the preferential treatment for the models on sale; But there are still subsidies in business policy.
Message from "Zhang Shun", general manager of a FAW Mazda 4S store: I hope that manufacturers will reduce or not assess the terminal sales and wholesale targets in March according to the epidemic situation, so as to buffer the operating pressure of dealers. At the same time, it is suggested that the competent department of automobile industry should formulate some industry standard data, such as inventory coefficient, and supervise the automobile OEM. I believe that the epidemic will soon pass and everyone will survive this difficulty.
This article comes from car home, the author of the car manufacturer, and does not represent car home's position.