What are the standards required for booth design?

The appearance of booth design is to improve the company image of exhibitors and publicize the company products. In the early stage of the exhibition, a booth design scheme is needed, which leads exhibitors to complete the whole process of booth design. The scheme is designed and built by a professional exhibition design company. Designers must understand that exhibition design is an important part of exhibition work, but it is not the whole of exhibition work; It must be understood that exhibition design is not the purpose of exhibition, but only the means to realize the purpose of exhibition; It must be understood that exhibition art expresses abstract exhibition intention by concrete means, and then the exhibition function cannot be obliterated by art.

Purpose principle: exhibition planning begins with the selection of exhibition goals, is implemented in the realization of exhibition goals, and is embodied in every design detail. Following the purpose principle, designers should handle the following relationships: (1) Handle the relationship between exhibitors and designers. Exhibition design requires designers not to create a work of art according to their own ideas, but to use technology and creativity to reflect and express the intention, style and image of exhibitors, so as to achieve the desired goals and effects of exhibitors. (2) Handle the relationship between art and exhibition: No matter what design techniques and techniques are adopted, no matter what background (including booths, props and decorations), the protagonists are all booths and exhibits, and it is not allowed to pretend to be the owner. The content of the exhibition cannot be limited by means of expression, can not highlight the design, can not ignore the booth and exhibits. The quality of design does not depend on how much money is spent, nor whether it meets the artistic standards, but on whether the booth can reflect the image and intention of the exhibitors, attract the attention of visitors, and reflect the characteristics and advantages of the exhibits. (3) Deal with the relationship between exhibition and trade: the booth reflects the image of the exhibitor, attracts and leaves an impression on the audience, and the exhibits can reflect their characteristics and advantages, which is a successful design. If it is a publicity exhibition, this design has achieved its goal. But if it is a trade show, the design has not yet reached the ultimate goal. At trade fairs, exhibitions are a means of trade. The booth is the environment for exhibitors to carry out trade work, and the booth itself is not the purpose; By the same token, exhibits are tools for exhibitors to carry out trade, and exhibiting products is not an end in itself. (4) Managing the relationship between exhibition design and other exhibition work: Designers must understand the environment and conditions for exhibitors to achieve their exhibition purposes through design, and may also need to coordinate with propagandists and advertisers. The success of exhibition design lies in helping and supporting the exhibition to achieve overall success rather than partial success.