2022 Heaven and Earth Source &; # 183; Operation Scheme of Official Account of Ink and Wash Jiangshan WeChat WeChat

The operation report of WeChat official account is shared with everyone-first get familiar with the operation of WeChat official account. The operation of WeChat official account mainly includes the following points: 1. The framework of WeChat official account: the name, avatar design, introduction, function positioning, reply setting and public account menu setting of WeChat official account. In the design and planning of related aspects, we should locate the official WeChat account we operate in advance, and then design and make various functions according to the tonality of the official WeChat account. Less is more, and planners must know how to be restrained and expert in order to win more attention. Second, topic planning: content positioning, content output, content form, content source, content tonality and so on. Which part of the population we serve and which part of the demand we solve; The pace of content output and push should be stable, giving users reading expectations; Text, pictures, audio, video, etc. In a single form or a combination of multiple forms; Who will provide the content; At the same time, it is necessary to make plans on language characteristics, personality tonality, content trend and value orientation, make a high-quality official WeChat account, and establish its own material library, inspiration library and methodology. Third, content creation: in the new media era, writing is a kind of communication. The content creation of official WeChat account mainly includes: writing skills such as title, introduction, beginning and ending; It also includes creating attractive copy content, where there are skills such as data representation, case expression, image metaphor, direct description, more use of verbs and nouns, and the content is scene-based and visualized. Fourth, the official account typesetting of WeChat: Typesetting is a modular, simplified and structured process for complex articles with thousands of words. Users always recognize the shape, color, layout and other information first, and then understand the text in detail. The purpose of layout design is to convey information and efficiency, emphasizing the readability and readability of design objects. Through typesetting, we can emphasize and increase the layering of works and improve the reading experience. Therefore, we should follow the principles of simplicity and beauty, clear structure and prominent focus; Pattern is a very common display form in the field of new media. It is necessary to plan the cover picture, header picture and matching picture from the aspects of usefulness, interest, face value, style and size. 5. Starting from the goal of active users, why do you want to be an official WeChat account? Is it based on the reading experience, increasing attention, or realizing the official account of WeChat? Do a good job in the personalization of WeChat official account, the positioning and daily operation of related columns, and of course enhance the use value of historical articles. Then, make good use of the interactive functions of the official WeChat account, such as likes, views and messages, to improve the spread and attention rate of new users. Of course, we must understand that the premise of active users is high-quality content, and guidance and drainage are only auxiliary. Sixth, do a good job in data analysis and promotion of official WeChat accounts. New media people should form data thinking and speak with data, including: net increase, addition, visit, reading trend, article opening number, forwarding number, reading ratio of friends circle, menu click number and other data. Relevant data can intuitively, objectively and reasonably reflect the daily work effect and existing work problems of new media people. At the same time, we should pay attention to seed users, the first batch of users, "cold start", "one-to-many push", trust endorsement, fission gameplay and so on. The operation of the official WeChat account should take the user value as the core and always be responsible to the user. Only by doing the above, can we grasp and make use of the characteristics of new media, such as extremely fast spread, strong interaction, strong purpose, strong sociality and fragmented reading time of users, so as to know more than others, know faster than others and be different from others, so as to make readers read useful, interesting and better reading service experience and provide them with one-stop solutions. The positioning and optimization of WeChat official account, content selection ability, content writing ability, content operation ability, user perception ability, user operation ability, public aesthetic ability, data analysis ability and work re-recording ability are related, which is what our operators pursue. Pay attention to me, check and learn every day: The brand marketing planning scheme of various industries brings you today: 2022 Tianyuan Ink Jiangshan WeChat official account operation scheme -44P. The contents of the plan are as follows: