CTR is an important index to measure whether the material is excellent or not. In the case of constant display volume, the improvement of click-through rate depends on the attraction of material creativity.
Hangzhou Codeway Company believes that the key elements of click volume are:
1. Material creativity
The basic attributes of advertisements on the information flow platform determine the importance of material creativity. Users can quickly swipe the information, and in two seconds, users can understand or be interested in your advertisement, so they can click in and read it.
This picture is clearly visible.
Picture definition is to achieve the highest definition in the size required by the media, which is beneficial to the user experience.
Step 3 focus.
According to the basic attributes of the information flow platform, users can know the key points within two seconds. The typesetting is neat and the information is intuitive. If you can't let users know the key points within 1-2 seconds, you will easily be drowned in the army of information flow, which is equivalent to doing it for nothing.
4. Reasonable color matching and composition
Color has a sound effect in the design of advertising materials, which can convey the flavor of goods and affect the rendering of emotional appeal of pictures. Reasonable color matching can attract users and stimulate their emotions, thus improving the conversion rate of information flow advertisements. Pay attention to the harmony of collocation and don't cause discomfort. It is not recommended to use large-area lightness and high saturation color matching, such as red, big blue and three primary colors. It will make people uncomfortable at first sight.
5. Protobiochemistry
Compared with other traditional advertisements, information flow advertisements need to be more original and real, and advertising materials close to life scenes are more likely to cause users' buzz.