This paper mainly studies the history and theory of design at home and abroad, discusses historical figures, events, design ideas and classic works in the process of design development, summarizes and explores the law of design development, and analyzes the relationship between design development and politics, economy, culture and technology.
1.2 function:
Focusing on the history and theory of design art, starting with the research of design history, this paper makes a systematic and in-depth study of design art theory, especially packaging design theory, reveals the law of the development of ancient design in China and its internal relations, and makes in-depth and detailed textual research and analysis on the theory and techniques of ancient plastic decoration in China. Refined the clues and framework system of the development of modern design in the world; The study of Asian, African and Latin American national design has changed the "Eurocentrism" of design history; The theoretical system of modern packaging design is constructed, the dialectical relationship between various elements of packaging design is analyzed, and the development trend of modern packaging design is predicted.
1.3 Major breakthroughs:
First, the macro grasp of Chinese and foreign design history is in a leading position at home and abroad, and the monographs "Outline of China Ancient Design Art History" and "World Modern Design History" and other related achievements represent the current academic frontier; Secondly, the excavation and arrangement of Chinese and foreign design history figures and events, especially historical materials, has been widely recognized by the academic community in micro-depth and breadth. Presided over the completion of the national key project of ancient books arrangement planning "China Painting and Calligraphy History Society", and won the approval of the national social science fund art project "China ancient design history historical materials and database construction"; Thirdly, he took the lead in systematically studying the history of packaging art in China, and achieved many academic achievements, filling the gap in academic research. He presided over the humanities and social sciences research project of the Ministry of Education "Research on the History of Ancient Packaging Design in China" and the key project of china national packaging corporation "Packaging History in China". Fourthly, the theory of design art, especially the theory of packaging design, is combed and discussed, and a series of new theories are put forward and widely used in practice.
1.4 Introduction to the academic level of academic leaders
Academic leader Professor Zhu Heping, Ph.D., concurrently holds the post of Secretary General of China Packaging Education Committee, President of Hunan Folk Art Research Association, Vice Chairman of Hunan Designers Association and other social adjunct professors, and adjunct professors of China Academy of Fine Arts and other universities. The first batch of experts selected for the "Hundred Talents Project" of Hunan Social Sciences won the title of National Excellent Teacher and enjoyed the special allowance of the State Council. He used to be the leader of design art in Hunan Province, the second-class candidate of "12 1 talent project" in Hunan Province, and was named the first famous teacher in Hunan Province. Representative achievements include History of Modern Design in the World, History of Painting and Calligraphy in China, Research on Modern Packaging Design Theory and Application, etc. More than ten national and provincial-level projects have been completed, including the national social science fund project "Research on the Theory and Application of Modern Packaging Design", the national leading group project "China Painting and Calligraphy History Society", the project of the Ministry of Science and Technology "China Science and Technology Digital Platform" and the Hunan social science fund project "Research on the History of China Ancient Design". The research projects mainly include the humanities and social sciences research project of the Ministry of Education "The History of Ancient Packaging Art in China" and the art project of the National Social Science Fund "Historical Materials Research and Database Construction of Ancient Design History in China". In academic circles, he put forward some theoretical and academic viewpoints, such as "design unfolding", "overall packaging design" and "three leaps of ancient design art in China". His work won the second prize of outstanding achievements in social sciences in Hunan Province twice and the third prize 1 time. The teaching achievement won the second prize of excellent teaching achievement in Hunan Province for 4 times; Three textbooks independently edited by the editor-in-chief have passed the national 11th Five-Year Plan.