2065438+In June, 2008, the second platform-side subsidy model "Bili Bili Creative Incentive Plan" was launched. According to the plan, UPP owners who have more than 1 0,000 fans or cumulative broadcast volume of 1 10,000 can get corresponding subsidies according to the flow and quality of the manuscript, and the broadcast volume of 1 0,000 is about equal to that of 3 yuan.
The plan shows that after joining, when a single original self-made manuscript reaches 1000, it can start to earn incentive income, and the next month it will be settled through the shell system. According to the latest financial report, at the same time, by the end of February 20 19, 19, 220,000 UPs had benefited from the creator's incentive plan.
In the past few years, as more and more people choose to make video content as their career or sideline. How to make money and whether it can be made by car owners has become a topic of public concern.
However, the number of clicks on10 million video has never been published, what is the revenue of the incentive plan, and whether there is much difference in revenue between different UP owners with the same number of clicks.
People spend more time and often hear the story of UP's wealth creation. For example, according to a report from the media "Three Friends of Travelers" in May 20 19, Jing Hanqing, who was born in May 20 1997, had more than1800,000 fans in Bali as of May 20 19. At that time, the monthly income was about 300,000, of which the incentive was divided into 40,000-50,000.
However, there are also other UP owners who clearly stated in the video that they have been making videos for one year, but they have basically not made any money. "Counting the income for one year is only 8,000 yuan, which is not even comparable to the salary of a normal office worker for one month. Not counting the cost of equipment and materials purchased for video quality. "
Miley Miley attaches great importance to Master up. For Miley Miley, which was once called "Little Broken Station", it has achieved good results in recent years:
Whether 20 18 is listed on NASDAQ in the United States, the share price has increased by 10 times in three years or the monthly users have exceeded 200 million, the magic weapon of victory is inseparable from the core competitiveness of "content+community".
Closely linked with "content+community", this core competitive advantage cannot be separated from the "upward owner".
From the content point of view, up owners create high-quality video content and send it to the platform to attract users to watch, and then increase users' stickiness through the interactive feedback between up owners and users, thus stimulating up owners' re-creation motivation, thus forming a positive feedback cycle of continuously producing high-quality content, and finally building a massive PUGV content library in Mile Mile.
From the point of view of the community, there is also a unique gene. At first, through the "secondary content and sub-culture", the company embraced a small number of young groups with similar interests, realized the unique group identity and sense of belonging, and urged users to form a strong emotional bond with the community. Later, with the continuous development and expansion of content, this community culture and community values are also constantly precipitating and expanding. This is a "community+content" model that other platforms cannot replicate, and it has also become a "moat".
"Community+Content" not only distinguishes Didi from other platforms, but also reduces the content cost of Didi. For Li Li, the arrival of up Master not only widened the moat, but also saved money. This is the absolute advantage of the content strategy.