Creative logo design needs to break through the tradition, pay attention to novelty and individuality, conform to the characteristics of brand image, and contain certain cultural literacy. The following are the specific steps to make a creative Logo:
1. Understand the design objectives
In the early stage of design, understand the clothing style, sales characteristics and market positioning of the enterprise, fully understand its industry and target customers, and ensure that the design matches the said needs.
Collect information and inspiration
By searching relevant professional information, browse various online public galleries, etc. We can find exquisite or blank pattern works in a certain field, and sort out and summarize the valuable elements in them, so as to produce ways to convey inspiration, further deepen theoretical experience and practical practice, and raise our understanding to the level of scientific creation.
3. Establish design principles
Before starting the design, the design principles must be clear and accurate. A good design should be simple, smooth and high-end atmosphere. At the same time, it must be able to show the core characteristics of the brand and the spirit of struggle of the enterprise itself.
4. Start sketches and manuscripts
Using hand-drawn equipment or computer software to assist the stacking of sketchpad materials, the patterns to be designed are cut, typeset and communicated before and after. After finishing and many revisions, the draft was finally formed.
5. Digital editing
Inspired by hand-drawing, the first draft can be turned into digital graphics, including micro-processing technologies such as line adjustment, space allocation and shape beautification.
Step 6 coordinate the color scheme
Choose the color scheme that is most suitable for the brand and corporate culture, and determine its application mode and proportional placement mode. This requires setting matching colors according to the basic colors of Logo and maintaining its visual integrity, and developing more beautiful abstract sketches through consistency in color selection.
The above steps cannot establish the boundary between failure and success. In the process of logo design, many ideas and schemes will appear in Qian Qian. Only by trying more, practicing more, integrating one's own style and designing with foreign ideas can we ensure the best effect. The success of creative Logo is inseparable from the understanding of market trends and the application of new ideas. In any era, Logo with new high-end value logo and personalized elements will bring unforgettable visual enjoyment and purchase experience to consumers.
Zhonghui Design Original Logo Design Works
The above is the content provided by Zhonghui Design (Beijing Zhonghui Avenue Consulting Co., Ltd.). Zhonghui Design, a professional design company, has been deeply involved in the design industry for many years and has many case experiences. I hope it helps you.