1. Business cooperation: Xiao Guanghui has business cooperation with enterprises or organizations. By participating in Shang Yan, he can increase his exposure and popularity, improve his personal brand value and bring more business opportunities to enterprises or organizations.
2. Cultural promotion: Xiao Guanghui thinks that attending Shang Yan is an opportunity to promote China's traditional culture. Through calligraphy performance and explanation, many people can understand and appreciate the charm of China's calligraphy art.