With the improvement of living standards, more and more parents are beginning to pay attention to the all-round development of their children. In addition to learning the main courses, children also have more interests such as piano, dance, art, and calligraphy. Wait, so various art training classes came into being.
But the courses are not like selling products that can be experienced immediately. Children are not sure whether they like it, and parents cannot make decisions immediately. How to enroll students in art training classes?
A teacher who runs an art training class came to consult and planned to hold an event. The plan is roughly as follows:
Activity 1: Give away four trial classes for 198 yuan and physical fitness for 60 yuan. Test it once.
Activity 2: Recharge 2,600 yuan to receive a set of dance costumes. With any recharge, you can get 4 other training courses from our school as a gift, and you can choose any course.
Similar to this kind of activity plan, we can almost see it on any flyer. If we see it too much, we will not feel it, because there are discounts everywhere and everyone is doing it. , maybe customers will choose the most cost-effective one, or the one closest to them. But if we want to do a good job in sales, we must think from the customer's perspective. The difference between humans and animals is that humans can think logically, but animals cannot. What kind of picture you present to customers will be what customers will base their choices on.
The more valuable it is to customers, the more affordable it is, and the more advantageous the product, the more attractive it will be to customers. Therefore, before selling courses, we should first shape the advantages of the training class and the value of each course. What changes can you make and what problems can you solve after taking these classes?
Through the shaping of value, a picture is created for parents, and a strong perception of value is formed in their hearts. Only then can parents be attracted and let their children experience it, instead of pushing something for parents to think about. The fewer actions a customer has to take when making a decision, the easier it is to make the decision.
Whether it is free or discounted, the premise is that others realize its value and feel that this thing is worth the money. Otherwise, even if you give it away for free, it will be useless. If you want to send it, I suggest you send 10 lessons directly and organize them into a package or a set of courses. Let others feel that they are a whole, so that they can be connected to the fish pond and given as gifts. For example, these 10 classes are dedicated to cultivating children’s temperament. Then these 10 lessons can be followed up with sales at any time.
Through these 10 lessons, let the children hug each other and divide them into groups so that no one can live without them. Have the same goal and the same dream.
In children's learning, divide children's learning into levels, just like playing games. Each level is equivalent to an identity, making the child feel full of fun, and even thinking about it when he grows up. Unforgettable, do you think children can stop learning after they finish learning?
Maybe you are also worried that your children are not interested and that children are too naughty and disobedient, but then again, why won’t the fish take the bait when it comes in? In fact, there are just a few reasons:
The children don’t like it when the target customers have problems learning, and the children’s interest is not aroused. The transaction skills and sales process are not designed well
If this If you have done all 3 points, what can you do?
Personal suggestions:
1. In the era of self-media, you can use fake WeChat Moments to promote like activities.
2. You can carry out square display activities and promotions.
3. You can post advertisements in shopping malls and subway entrances with high traffic.
4. Carry out publicity activities in nearby communities.
5. Various advertising media push (TV, newspapers, etc.)