20 17 12 15, the emblem of Beijing Winter Olympics was announced. The emblem is named "Winter's Dream", which is inspired by the Chinese character "Winter" and combines the rich oriental culture with the international modern style by using the artistic form of China calligraphy.
The upper part of the emblem shows the shape of the skater, and the lower part shows the heroic attitude of the skier. The dance lines in the middle are smooth and rhythmic, representing rolling mountains, stadiums, snow slides and festive ribbons.
The main color of the emblem is blue, which symbolizes dreams and the future, and also symbolizes the brightness and purity of ice and snow. Red and yellow are derived from the national flag of China, representing the passion, youth and vitality of sports.
The characteristics of the ice pier:
Inspired by the National Speed Skating Hall of Beijing Winter Olympics; The soft and lovely giant panda embodies the unique elements of China, and the ice pier with a sense of science and technology, futurity and modernity represents a leap in China's design concept. Inspired by sugar-coated haws, a unique and distinctive national treasure panda walked out of the circle. The ice pier once again showed that the design of cultural creation can be simple, but it must be distinctive and require certain design thinking.