In domestic packaging design, there are many different styles, each with its own characteristics. Below Zhonghui Design lists some commonly used packaging design styles:
Traditional cultural style
China has a long history and culture, and the application of traditional culture in packaging design is also very common. , such as traditional painting elements, calligraphy characters, etc. Traditional elements such as Dunhuang art, Han and Tang Dynasty charms, and blue and white porcelain can be applied to packaging design, allowing products to immediately express nationality and regional culture.
Simple modern style
Simplicity and modernity are popular styles in today's society. Simple lines, bright colors, and elegant fonts can effectively enhance the overall image of the product and support recognition. Some highly technical sharp tool sections, technology products, office equipment, etc. often adopt this style.
Illustration cartoon style
In today’s market environment, cartoon and illustration elements have become popular design patterns. This style refers to cute and interesting shapes as the main features packaging design. Like improving the vitality and interest of the product, the audience base is also wider. This kind of design can lead to markets such as food, cosmetics, and home furnishings that are dominated by young people and heterogeneous groups, so it is very popular.
Realism style
Realism packaging design refers to the design that hopes to reflect the most authentic external world and the trend of the times. Real-life photos, copied food pictures, positioning simulations and other forms allow consumers to intuitively understand the taste and texture characteristics of the product. Many daily necessities, consumer goods and daily chemical products often adopt this style, thus highlighting their focus and persistence on the product itself.
Fashion style
Fashion style emphasizes fashion elements, emerging, pioneering, avant-garde, subculture and other characteristics led by fashion, and adds some bold colors, graphics and shapes to the packaging . This style usually attracts the belief of young, trendy, creative and individual consumers, and is also often used in industries with intensive demand for advantages such as clothing, watches, jewelry, perfumes, and various health care products.
In short, packaging design styles are flexible and changeable, and many styles are often used in combination to create visual aesthetic effects that meet customer needs and are consistent with the basic psychology and consumption norms of the consumer market. Only by choosing the appropriate style and combining it with some good specifications, professional knowledge and other considerations can it perfectly fit the product characteristics and vision image, which can be realized with paper packaging and other expression methods.
Zhonghui Design packaging design works
The above are the answers from Zhonghui Design, a professional packaging design company. I hope it will be helpful to everyone.