The emblem of the Beijing 2022 Winter Olympics is Winter Dream.
The emblem of the 2022 Beijing Winter Olympics takes the Chinese character "winter" as its source of inspiration, uses the artistic form of Chinese calligraphy, and integrates the rich oriental cultural heritage with the international modern style to present a new era. China’s new image and new dreams.
It also conveys that in the new era, China will successfully host the Beijing Winter Olympics, realize the dream of the Winter Olympics, realize the goal of "300 million people participating in ice and snow sports", realize the dream of becoming a sports power, and promote the development of world ice and snow sports. The unremitting efforts and beautiful pursuit of making new contributions to the international Olympic movement.
Detailed introduction:
The upper part of the emblem graphic shows the shape of a skater, and the lower part shows the heroic posture of a skier. The dancing lines in the middle are smooth and full of rhythm, representing the undulating mountains, competition venues, ice and snow slides and festive flying ribbons at the venue. It adds a festive and festive visual experience to the emblem and also symbolizes that the Beijing Winter Olympics will be held during the Chinese Spring Festival. .
The main color of the emblem is blue, which means dreams and future, as well as the brightness and purity of ice and snow. The red and yellow colors are derived from the Chinese national flag and represent the passion, youth and vitality of sports.