Car signs have become a symbol of car quality, specifications, characteristics and personality. It has a patent right and is a huge intangible asset.
Hongqi is a high-end automobile brand directly operated by China FAW. 20 1818, 65438+ China faw released a brand-new red flag brand strategy with "China new noble exquisite" as its brand concept.
On July 3rd, 20654381day, the 60th anniversary celebration of Hongqi brand officially kicked off. 2065438+0810123 October, Hongqi brand signed a contract to become the 5th world internet conference Diamond Partner. 2019 65438+1October 29th, FAW Hongqi and the Forbidden City formally reached a strategic cooperation.
New red flag brand concept:
Exquisiteness of new noble, China
The new Red Flag will highlight the concepts of "new noble", "New Exquisiteness" and "New Feelings", and deeply integrate China's excellent culture with the world's advanced culture, modern fashion design, cutting-edge technology and fine emotional experience to create excellent products and services.
Refer to the above? Baidu Encyclopedia-Hongqi (China FAW's high-end luxury car brand)